In their current state, video marketing platforms are gaining massive traction by virtue of a marketer’s need for analytics and measurement. To better understand this dynamic state of video technologies and the role of marketing teams in creating mobile-first video personalization, we spoke to Ben Tyson, Senior Vice President at StudioNow.
If all efforts to stop the repeal of net neutrality are unsuccessful—and there are a lot of legal activities taking place—it will go into effect in a couple of weeks, on April 23rd, and the way we’ve grown accustomed to consuming the Internet may be fundamentally altered. With the repeal of net neutrality, Internet Service Providers (ISPs) will have the power to influence loading speeds for specific websites or apps, and if it ends up being anything like that Burger King commercial portrayed it to be, many consumers will not be pleased with having to pay more to see their desired content.
From streaming services to user generated content, video continues to be an important piece of strategy for brands. The problem is that many brands don't know how or don't have the tools to use video to its best effect. Here are four tips to improve brands' video strategy.
Big advertisers buying small brands have learned bootstrap operations don't put down big retainers for urban-based ad agencies with high overheads, but instead use low-cost influencers or in-house studios to turn out social media content. Expect more to do this themselves. (Johnson & Johnson, for instance, discovered the pleasing simplicity—and saving of expenses—of the in-house studio used by the Vogue International business it bought last year.) There are a growing number of options for hooking up big brands with middling or micro influencers, and more transparent marketplaces like StudioNow where brands can find creative and production help for projects.
We're pleased to announce StudioNow has been named one of the Best Tech Startups in Nashville by The Tech Tribune. The winners were chosen based on several factors including revenue potential, leadership strength, brand traction and competitive landscape. Congratulations to the other companies featured, we are proud to be a part of the booming Nashville tech scene!
The team at StudioNow sat down with Texas-based Producer, Lane McCall, to hear more about his career and inspirations. Alongside his cousin, Lane runs McCall Films where they produce, direct and edit amazing content for their clients. His company recently produced a TV docu-series that he claims is the most rewarding project of his career and is a story that the nation needs to hear.
Topics: Creative Network Story