PAGs strengthens positions by expanding offering into ever-growing video content arena

PostAds Group, the leading post-production consultancy for global marketers and StudioNow, the leader in scalable video content solutions, has announced a joint partnership for marketer-direct video production and consulting services.

Under this new partnership, PostAds Group’s post-production consultancy will now include video production consulting and executional capability via StudioNow’s video creation marketplace.  The partnership addresses an urgent need for marketers whose proliferation of video content is outpacing the capacity of legacy content production models.

“Marketers are creating more video content than ever before and their ability to successfully manage all of this new production is a central challenge in the industry,” said John Lipuma, CEO of PostAds Group. “StudioNow has innovated the new path forward in video production with its curated Creative Network and Production Management technology; combined with PostAds Group’s post-production strategy and change management solutions, together we can help marketers implement next-generation platforms necessary to support their infinite production needs.”

StudioNow’s expertise in building in-house content studios within marketing organisations for all manners of video content across broadcast, digital, mobile and social channels is a critical component to the joint services offering.   For the first time marketers will be empowered to take direct control of their content creation projects centrally – with the added benefit of a dedicated PostAds-StudioNow resource in place to manage the variety of external partners used for producing, finishing, distributing, repurposing and archiving digital video assets.

“StudioNow simplifies and adds massive scale to the process of executing a vast and diverse set of video production deliverables required by global marketing organisations,” said David Corts, President & COO of StudioNow.  “But the ‘after-life’ of those deliverables remains an area of considerable chaos for marketers once it enters the complex ecosystem known as post-production. Our partnership with PostAds Group extends our services into the post world and helps us solve more problems for our clients.”

The StudioNow-PostAds Group partnership comes at a time of upheaval in the industry where marketers, ad agencies, agency holding companies and big consultants are all acquiring in-house creative, production and post-production capabilities on a global scale to deal with the issue of video proliferation and diversification.  Both founded in 2007, the two private companies share a history of delivering innovative thinking and executional capability in the specific niche of advertising production and post-production. 

ABOUT STUDIONOW

StudioNow is headquartered in Nashville with offices in Atlanta, San Francisco, and Jacksonville. StudioNow’s mission is to transform and radically improve the way companies create and manage video content by offering transparency, efficiency, and scalability to meet their unique creative needs. Since its inception in 2007, StudioNow has been the market leader for connecting the exploding, but highly fragmented population of content creators with businesses that need their services. StudioNow has developed strategic partnerships with Yelp, Zillow, YP, Ameriprise Financial, Comcast Spotlight, and many more to create high-quality video content for millions of business customers. Additionally, StudioNow works directly with Fortune 500 brands like Coca-Cola, PwC, Bridgestone, Verizon, Bank of America, P&G, Simon & Schuster and many more to implement and manage digital studios and create internal communications and marketing content. For more information about StudioNow, visit studionow.com.

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Connect with StudioNow:

Official Website: studionow.com

LinkedIn: linkedin.com/company/studionow

Twitter: twitter.com/studionow

Instagram: instagram.com/studionow

 

Posted
AuthorBecca Taylor

FOR IMMEDIATE RELEASE

Leading Video Creation Marketplace, StudioNow, Signs Multi-Year Deal with Yelp

Partnership Increases Video Solutions for Advertisers on Crowd-Sourced Reviews Platform

Nashville, TN (May 24, 2016) — StudioNow, the leader in providing scalable video solutions for big brands, announced today its partnership with Yelp Inc., the San Francisco-based company that helps people find great local businesses. With a network of more than 10,000 highly-curated and vetted video professionals, StudioNow will provide on-demand video creation at an affordable price to the businesses that advertise on Yelp. This offering will both augment Yelp’s already robust advertising program and increase the availability of video advertising production for Yelp customers, allowing them to showcase their businesses in a dynamic and exciting way.  

StudioNow was founded on the premise that through new business models and better technology, high-quality video content could be produced and distributed at scale. Over the last eight years, StudioNow has proven this to be true. Last year alone, StudioNow managed more than 35,000 edit and on-location video projects for more than 150 customers, delivering award-winning video content to millions of viewers on desktops, tablets, and smartphones worldwide.

"We are thrilled to welcome Yelp into the StudioNow ecosystem," said David Mason, StudioNow Founder and CEO. "We are eager to work alongside Yelp’s team of more than 2,000 sales reps to increase the availability of high-quality video production services to support the growth of local businesses. We look forward to helping tell their stories in markets throughout the country.”

Statistics show that video can increase business profile clicks, website visits, and physical store visits. According to eMarketer, “52% of marketing professionals worldwide name video as the type of content with the best ROI.” Additionally, a recent survey from Demand Metric confirms that, “71% of marketers say conversion rates from video outperform their other marketing content.”

“By joining with StudioNow, Yelp will have expanded access to video resources across the US,” said Carolyn Patterson, Vice President of Revenue Operations.

With StudioNow’s capabilities and Yelp’s commitment to offering the highest quality video advertising options, many small and medium-sized businesses will soon be plugged into a robust, affordable, and flexible, yet simple advertising program.

ABOUT STUDIONOW

StudioNow is headquartered in Nashville with offices in Atlanta, San Francisco, and Jacksonville. StudioNow’s mission is to transform and radically improve the way companies create and manage video content by offering transparency, efficiency, and scalability to meet their unique creative needs. Since its inception in 2007, StudioNow has been the market leader for connecting the exploding, but highly fragmented population of content creators with businesses that need their services. StudioNow has developed strategic partnerships with Yelp, Zillow, YP, Ameriprise Financial, Comcast Spotlight, and many more to create high-quality video content for millions of business customers. Additionally, StudioNow works directly with Fortune 500 brands like Coca-Cola, PwC, Bridgestone, Verizon, Bank of America, P&G, Simon & Schuster and many more to implement and manage digital studios and create internal communications and marketing content. For more information about StudioNow, visit studionow.com.

# # #

Connect with StudioNow:

Official Website: studionow.com

LinkedIn: linkedin.com/company/studionow

Twitter: twitter.com/studionow

Instagram: instagram.com/studionow

 For media requests or interview inquiries, please contact:

Jennifer Keller

Ink & Well

Jennifer@inkandwell.org

615.712.5337

Posted
AuthorAlee Anderson