Announcing the StudioNow Partner Network

StudioNow, the leading content production platform for marketers and agencies, is pleased to announce the formation of the “The StudioNow Partner Network”. The Partner Network brings together the industry’s best professional organizations committed to delivering technology solutions and services to brands, enterprise and agency clients.  

Announcing the StudioNow Partner Network

StudioNow, the leading content production platform for marketers and agencies, is pleased to announce the formation of the “The StudioNow Partner Network”. The Partner Network brings together the industry’s best professional organizations committed to delivering technology solutions and services to brands, enterprise and agency clients.  

Honky Tonk Party at Digiday Nashville

 

Southern Cuisine, Great Cocktails & Live Music

Join us on Thursday, November 29 at 8 pm in the Mezzanine at Ole Red in Downtown Nashville for some southern cuisine, great cocktails and live music hosted by StudioNow.

Ole Red is literally the biggest thing on Broadway, with a honky-tonk attitude and incredible views of Lower Broadway and Music City.

Powerful New Bidding Module Launches in the StudioNow Platform

StudioNow has redesigned the bidding module to allow users the ability to see all project level bids at once for easier comparison. Let’s take a quick walk through this month’s biggest and most exciting StudioNow product update.

MarTechSeries: Interview with David Mason, CEO and Founder, StudioNow

Interview by 

Tell us about your role and journey into technology. What made you start StudioNow?

I have been an entrepreneur for the past 25 years. Along the way, I have dabbled with having a normal job here or there, but always found that my passion was to create ideas and companies from scratch. My key ingredients have always been to identify a large-scale trend (internet retail, WiFi communications, digital video, etc.) and then create a new business model for that industry that utilized technology to disrupt the status quo. I started one of the first internet bookstores in 1994, which later became Buy.com, which was then sold to Rakuten. I started StudioNow in 2007 because I was taking a ton of birthday and vacation pictures of my five- and two-year-olds at the time and never got around to doing anything cool with that content. While thousands of these pictures and videos were clogging up my hard drive other and more experienced individuals with film school backgrounds and editing software were uploading funny and entertaining videos to YouTube and generating millions of views. My original idea was to create a marketplace where less experienced individuals (people like me) could be matched with video experts to turn their pictures and videos into something that was worth watching. StudioNow 1.0 was born and on the first day, we had about 80 video professionals sign up to be part of the StudioNow Creative Network. Fast forward to today, and we now have over 10,000 creative vendors from mom and pop creative shops to some of the largest, high-end production companies in the world. We stopped making video content for individuals in 2008 and our software platform now manages the video creation process (vendor sourcing, bidding, project management, contracting, payment, etc.) for some of the largest companies in the world, including Coca-Cola, P&G, HP, Bridgestone, etc.

Digital Video Measurement: There Will Never Be a Nielsen, So What Are Your Options?

When the first Nielsen ratings for television were released in 1950, the television world accepted Nielsen as their rating standard and it became the basis for everything. Then, things changed. The same can't be said for the digital world, as there is no global reporting standard for the various forms of digital video measurement that companies are now using.

There are 2.5 quintillion bytes of data being produced from different sources daily — and software is being purchased on top of that data to help make sense of it. In order to demonstrate ROI, modern digital marketers are becoming incredibly creative in the way they position and leverage these insights to inform their campaigns, strategy and measurement.

How do Marketing and Advertising Professionals Feel about the Rapidly Evolving Video Landscape?

Today’s video content landscape is rapidly evolving, and marketing and advertising professionals need to keep up. But how do they feel about the changes, and what effects are they seeing as a result? writes, David Mason, Co-founder and CEO, StudioNow

It’s no surprise that the way marketers and advertisers reach their audiences has dramatically shifted over the last few years – just look at the influx of new video content channels and tech advancements. Now we have brands trying to reach the eyes of their target consumer on TV, on their phones, on their tablets, in their apps… the list goes on.


I was curious to find out how these industry professionals felt about the evolving landscape. Have they faced new challenges as a result of new technologies? Have they seen an increase in demand for online video content vs. TV ads? Do the same processes and economic models that they have been utilizing for years still work for today’s needs?

 

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