The Content Marketer

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StudioNow Featured on Ad Age's "2018 Industry Predictions"

Posted by The Content Marketer on Jan 8, 2018 4:55:48 PM

Big advertisers buying small brands have learned bootstrap operations don't put down big retainers for urban-based ad agencies with high overheads, but instead use low-cost influencers or in-house studios to turn out social media content. Expect more to do this themselves. (Johnson & Johnson, for instance, discovered the pleasing simplicity—and saving of expenses—of the in-house studio used by the Vogue International business it bought last year.) There are a growing number of options for hooking up big brands with middling or micro influencers, and more transparent marketplaces like StudioNow where brands can find creative and production help for projects.

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StudioNow Named One of the 10 Best Tech Startups in Nashville

Posted by The Content Marketer on Jan 8, 2018 4:40:31 PM

We're pleased to announce StudioNow has been named one of the Best Tech Startups in Nashville by The Tech Tribune. The winners were chosen based on several factors including revenue potential, leadership strength, brand traction and competitive landscape. Congratulations to the other companies featured, we are proud to be a part of the booming Nashville tech scene!

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Creative Network Story: Lane McCall

Posted by Cameron Gray on Nov 1, 2017 2:13:59 PM

The team at StudioNow sat down with Texas-based Producer, Lane McCall, to hear more about his career and inspirations. Alongside his cousin, Lane runs McCall Films where they produce, direct and edit amazing content for their clients.  His company recently produced a TV docu-series that he claims is the most rewarding project of his career and is a story that the nation needs to hear.

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Topics: Creative Network Story

StudioNow Launches Bidding and Production Platform

Posted by The Content Marketer on Oct 23, 2017 3:23:35 PM

America's Largest Video Production Network Launches SaaS-based Tool to Enable Greater Transparency and Efficiency for the Entire Production Ecosystem

NASHVILLE, Tenn., Oct. 23, 2017 /PRNewswire/ -- StudioNow, the number one video production solution for marketers, today announced the general availability of the StudioNow Bidding and Production Platform, designed to offer full, end-to-end video production management via a cloud-based application. The launch of the platform follows a highly successful beta with a select group of the world's largest brand advertisers. Over the last several months, these companies utilized the StudioNow Production Platform to create and manage over 1,000 unique, high-end productions.  

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Creative Network Story: Mike Shum

Posted by Cameron Gray on Oct 19, 2017 9:56:18 AM

A while back, we sat down with Denver based filmmaker Mike Shum. Mike has been a member of the StudioNow Creative Network since February 2012. As a filmmaker, he divides his talents between journalistic documentary work and commercial work. Mike is a contributor for the New York Times, CNN, USA Today, The Weather Channel, The Atlantic Monthly, and The Economist as well as one half of Fox Tale Films.

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Topics: Creative Network Story

The CMO's Guide to a Better Video Production Process

Posted by Michelle Kraker on Oct 3, 2017 10:15:56 AM

The evidence for the power of video marketing is beyond compelling; it’s a call to action. The latest surveys say that 43% of consumers want to see more video from marketers, and nearly 52% of marketers say this type of content provides the best return on investment. As CMO, you know all of this. What you may not know, however, is the best way to produce your video content more efficiently.

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Topics: video production, video creation, digital video, video content marketing

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