You step out of the van, and as the crisp morning air hits you you’re reminded that it’s 4:30am, you’re in the middle of nowhere, three hours from home, and not even the sun is awake to keep you company. But it doesn’t matter because you’ve got your gas station coffee, a stale donut, and you’re completely confident that today is going to be a great day. Why? Because it’s shoot day, and this is your biggest client yet. Your entire future hangs in the balance pending the success of this interview. It’s real life-or-death stuff here, folks. That’s why you decided to arrive two hours before the rest of the crew and you’re wearing your good jeans. You begin to set up your camera gear, in complete darkness, when it hits you - the batteries. The batteries are still on the charger. Right where you left them. At home.

We’ve all been there, and that’s why production checklists are a thing. They’re something to refer to when packing your gear and act as a fail-safe in your preparedness, so that an awful tragedy like that never happens again. In your checklist you’ve most likely included all of the essentials like your camera gear, lighting setup, audio gear, tripod, and you may have even remembered the tricky things like extra batteries and memory cards, or even a fresh roll of gaff tape. But there are several key items that may not be so obvious to pack, but are just as valuable and will certainly take your preparedness and professionalism to the next level.

Here are some things that I’m always sure to bring along on every interview shoot:

1. Flashlight. A good flashlight is probably my favorite tool to have around. Not just on set but for everyday life. You don’t realize how much you’ve needed a flashlight until you start carrying one everyday. I know it seems a little nerdy to carry one around everywhere, but trust me, they’re very handy. Strictly speaking in terms of on set, though, it definitely proves to be an invaluable tool to have on hand. I can’t even begin to count the number of times I’ve had to rummage through a production bag in the dark, or forage under a string of desks for a power outlet in a dimly-lit office. Having a pocket light just makes everything easier, and their usefulness is immeasurable. You can even use them to point at things across a room!

2. Hairspray. One of the most annoying things for me as a filmmaker is getting to the editing floor and realizing that, though we spent countless hours sliding around plants and furniture to craft a flawless shot, positioning the microphone to cancel out distracting room echo, adjusting light placement to achieve the perfect catchlight in the eyes, and coaching the interviewee to feel as natural as possible, all I can pay attention to when watching the take are the little, frizzy, flyaway hairs of our subject that are made even more evident by the beaming backlight. It’s the worst. And it ruins every ounce of pride I have in the shot. For that reason, I always have a bottle of hairspray in my bag to tame this problem. And I’ve been known to use it quite liberally. Maybe a little too liberally.

3. Powder. Though you may not have the need to hire a full-time makeup artist, powder is definitely a staple to anyone’s production bag. Interviews can end up taking a lot of time, and lights get very hot. When your subject gets hot, they get sweaty, and that sweat likes to hang out on their forehead. And it’s obvious. Every time. Do your video and your subject a favor by being prepared, and (politely) asking them to powder up.

4. Water bottles. This one doesn’t even really need an explanation, especially if you’re shooting outdoors in the heat. Everybody gets thirsty, and dehydration can cause people on set to not function at the top of their game. It’s definitely great to have some room-temp bottles on hand for any talent or interviewees. If someone’s not used to being on camera, they’re likely to get nervous and have a dry throat and mouth, and that’s not good! Toss a case in your car for your next shoot. You can never have too much water!

Posted
AuthorTrevor Forbess

Are you a content creator? Are you looking for a way to expand your reach and increase your client base? Then look no further than StudioNow’s Creative Network.

The Creative Network is StudioNow’s roster of creative professionals. With more than 8,000 members, the Creative Network is on the front lines of the company, responsible for creating top of the line content for Fortune 500 companies, advertising agencies, brands and more.

Working with clients like Ogilvy, AOL, Yellow Pages, Coca-Cola, IBM, and Zillow the Creative Network has a lot of responsibility riding on its shoulders. That’s why we  thoroughly vet and curate membership and speak to every single applicant that comes through our system. We pride ourselves in paying special attention to your specialties and creative goals. 

We know our members are impressive, and impressive members deserve impressive benefits. The biggest benefit: we bring the work to you.

Our world-class sales team is constantly working for you. We do the legwork of finding and contacting clients with video production needs, and you just focus on creating stunning content.

Here’s the process: 1. We find a client in need of a video, 2. We contact a select group of Creative Network members to consider for the project based largely upon geography and project scope, 3. Members send in proposals, 4. The client chooses their favorite proposal, and 5. The selected member goes to work. It’s that simple!

Plus, you don’t even have to deal with the hassle of payment. We take that burden from you, handling all billing and payment between you and the client.

Creative Network membership also comes with valuable constructive feedback. If your video proposal doesn’t get chosen, you don’t have to sit there guessing what went wrong. We’ll give you tips to help your proposal get selected for the next opportunity. 

In addition, membership provides a platform to expand your reach as a video professional. Besides access to our client base, you will also have the chance to be a featured creative.

Each month, we do a Creative Network Story, sharing a selected member’s story on our website, blog and social media pages. If you have an interesting story or perspective on the video production industry, let us know. You never know which valuable contacts will be made when your name gets out on the web. You may even find your next big client!

All of these great perks are yours for the taking if only you fill out our online application. If you’re working in video, whether you’re a full-scale production company, independent filmmaker, editor, animator, voiceover artist, audio technician or post-production house, we have a place for you.

What are you waiting for? Sign up now!

Posted
AuthorCameron Gray

Panasonic's 4K Revolution

Over the past couple of months Panasonic has been flooding the market with a slew of affordable, impressive, and not to mention 4K capable cameras to line up alongside the already capable and popular GH4. Major players in the digital camera space like Canon and Nikon have been left in the dust when it comes to beefed up DSLR and Mirrorless cameras. Nikon still has not figured out the whole video thing, and Canon seems to be putting all it’s energy into their cinema line. Don’t get me wrong, I love the C100, C300, and C500. They are great cameras, but even the relatively low-priced C100 does not have internal 4K capabilities or high frame rate recording. Not to mention Canon released this atrocity this year. Is this their solution? We hope not. 

But back to Panasonic. Panasonic currently has 6 Cameras in their lineup that shoot 4K internally. Of course there is the ever popular GH4, and the recently added G7 and GX8. The GX8, Panasonic’s latest release, is a compact mirrorless camera with quite an impressive feature set, most notably internal 4K. The G7 is essentially the GH4’s little brother, only smaller, lighter, more compact, and almost half the price. The G7 comes in at 799.99 and that’s with a lens! Included is a Lumix vary 14-42mm lens. There is also the option of a 14-140, but this will cost you $1,099.99. 

Keep in mind, the G7 is no replacement for the GH4. It lacks the high frame rate shooting of the GH4, it does not have a head phone jack, and it is not currently able to shoot in the recently announced V-Log L format. This camera is definitely not as feature rich as the GH4 as a video camera, so don't expect it to meet all your needs. 

If you are a Panasonic GH4 shooter, and looking for a less expensive b-camera, then you may want to highly consider the G7. Considering the cost for what you get, and the extremely portable body, it’s a great deal. Even as a standalone camera, this thing seems pretty capable. We see it as a great option for traveling filmmakers who want to capture some high quality footage, but want to keep their gear to a minimum.  

Check out the test footage from Panasonic below, and let us know what you think about what Panasonic is doing with 4K!

Posted
AuthorCameron Gray