MarTechSeries: Interview with David Mason, CEO and Founder, StudioNow

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Tell us about your role and journey into technology. What made you start StudioNow?

I have been an entrepreneur for the past 25 years. Along the way, I have dabbled with having a normal job here or there, but always found that my passion was to create ideas and companies from scratch. My key ingredients have always been to identify a large-scale trend (internet retail, WiFi communications, digital video, etc.) and then create a new business model for that industry that utilized technology to disrupt the status quo. I started one of the first internet bookstores in 1994, which later became, which was then sold to Rakuten. I started StudioNow in 2007 because I was taking a ton of birthday and vacation pictures of my five- and two-year-olds at the time and never got around to doing anything cool with that content. While thousands of these pictures and videos were clogging up my hard drive other and more experienced individuals with film school backgrounds and editing software were uploading funny and entertaining videos to YouTube and generating millions of views. My original idea was to create a marketplace where less experienced individuals (people like me) could be matched with video experts to turn their pictures and videos into something that was worth watching. StudioNow 1.0 was born and on the first day, we had about 80 video professionals sign up to be part of the StudioNow Creative Network. Fast forward to today, and we now have over 10,000 creative vendors from mom and pop creative shops to some of the largest, high-end production companies in the world. We stopped making video content for individuals in 2008 and our software platform now manages the video creation process (vendor sourcing, bidding, project management, contracting, payment, etc.) for some of the largest companies in the world, including Coca-Cola, P&G, HP, Bridgestone, etc.

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10 Powerful Quotes from the 2017 ANA Advertising Financial Management Conference

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The StudioNow team had the pleasure of attending and sponsoring the annual ANA Advertising Financial Management Conference last week in San Diego, CA. It was a one-of-a-kind event bringing together over 700 top-tier brand marketing, procurement and finance professionals with key industry stakeholders. Well respected speakers led the charge discussing hot topics ranging from how to better connect to consumers digitally, to the value of transparency in production. Timely topics, engaging debates paired with thoughtful Q&A sessions and a lively dialogue made this year’s ANA AFM Conference an invaluable event to attend.

Though the four-day event has come and gone, we were so inspired by the speakers who illuminated the conference stage that we have compiled some of their most inspiring quotes to share with you. 

Scroll through the list below for highlights from the conference and submit your own to be added to this list.

Optimization is the enemy of innovation.
     - Louis Paskalis, Senior Vice President, Global Media Executive, Bank of America (@loupas) Tweet This!
If your persistence is greater than their resistance, then you will win.
     - Babs Rangaiah, Executive Partner, Global Marketing, IBM iX (@babs26)
Innovation is a cultural change driven from the top.
     - Darren Woolleys, Founder & Global CEO, TrinityP3 Marketing Management Consultants (@darrenp3) Tweet This!
Brands are connecting & winning with customers by not just storytelling, but with storyliving.”
     - Jeff Fromm, President of FutureCast, Barkley (@jefffromm)
“Managing data across devices and technologies is vital if marketers want to meet expectations of consumers.”
     - Geoff Ramsey, Co-Founder & Chief Innovative Officer, eMarketer (@geofframsey)

“Digital advertising needs a heart to be emotionally effective.”
     - Jeff Goodby, Co-Chairman and Partner, Goodby Silverstein & Partners (@jeffbadby)
Marketers today are faced with a tough reality: greater demand for video content with tightening budgets and the need for increased efficiencies.
     - Kelly Metz, Vice President, Business Development, StudioNow (@studionow) Tweet This! 
“Great work comes from trust, people do their best creative work when they are in a trust based relationship with clients.
     - Marla Kaplowitz, President and CEO, 4A’s (@meknyc)
“In-house agencies can be a valuable asset, both in terms of producing quality work and in bringing down costs.”
     - ANA Marketers (@anamarketers)
It's about feeding that insatiable beast with content that is the Internet.
     - Nick Felder, Group Director, Film Production, The Coca-Cola Company (@LNFelder) Tweet This!

It was a great year at the ANA AFM Conference. A huge thank you to all who came to the StudioNow sponsored breakfast and exhibitor booth! We look forward to continuing the discussion on the importance of transparency in video production. To schedule a demo of The StudioNow Platform, drop us a line.

Michelle Kraker
ABOUT THE AUTHOR | Michelle Kraker




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