MarTechSeries: Interview with David Mason, CEO and Founder, StudioNow

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Tell us about your role and journey into technology. What made you start StudioNow?

I have been an entrepreneur for the past 25 years. Along the way, I have dabbled with having a normal job here or there, but always found that my passion was to create ideas and companies from scratch. My key ingredients have always been to identify a large-scale trend (internet retail, WiFi communications, digital video, etc.) and then create a new business model for that industry that utilized technology to disrupt the status quo. I started one of the first internet bookstores in 1994, which later became Buy.com, which was then sold to Rakuten. I started StudioNow in 2007 because I was taking a ton of birthday and vacation pictures of my five- and two-year-olds at the time and never got around to doing anything cool with that content. While thousands of these pictures and videos were clogging up my hard drive other and more experienced individuals with film school backgrounds and editing software were uploading funny and entertaining videos to YouTube and generating millions of views. My original idea was to create a marketplace where less experienced individuals (people like me) could be matched with video experts to turn their pictures and videos into something that was worth watching. StudioNow 1.0 was born and on the first day, we had about 80 video professionals sign up to be part of the StudioNow Creative Network. Fast forward to today, and we now have over 10,000 creative vendors from mom and pop creative shops to some of the largest, high-end production companies in the world. We stopped making video content for individuals in 2008 and our software platform now manages the video creation process (vendor sourcing, bidding, project management, contracting, payment, etc.) for some of the largest companies in the world, including Coca-Cola, P&G, HP, Bridgestone, etc.

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3 Reasons Why Transparency Matters in Video Production

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Creating high-quality video content at scale is a hot topic for brand marketers at the upcoming ANA Conference in San Diego this week. Digital video content hit a record $9.1 billion in 2016, a 53% increase from $5.9 Billion in 2015. Clearly, video creation is not slowing down anytime soon. With this increasing demand for video content, we know first hand from our client partners that there is also a consistent need for marketers to show more cost-savings in video production as well.   

At StudioNow, we see everyday how brands are developing their video production budgets, and we work with them to manage this seismic shift in the video creation process. We have also found that by using technology as a part of the process, not only do you gain transparency, but you also create a solid foundation for video content success and cost savings over time. Here are three ways our technology drives transparency and can help you optimize your video production process, and institute a solid foundation for video content success in the future.

Transparency delivers better collaboration between brands and agencies

Video creation is fundamentally a team sport but the creative brief sets the scope, tone, and visual style for every project. But every RFP is different and every proposal is as well. By using a standardized process and collaborative tools for approvals and review, marketers and creatives can focus on just that - being creative - and leave the documentation and process to the platform. Additionally it provides a layer of accountability tracking contacts, timelines and approvals showing where projects break down and allowing for more information about project and process flow.  

Transparency creates efficiency and cost-savings

Whether you have existing creative resources or are looking to source new creative partners, having the RFP process and all the proposals in one centralized location establishes a consistent view for the brand team. Once the team moves into production, the platform enables media review, comments and approvals through a centralized system connected all the way back to the inception of the project. Recording and sharing the details of your video production projects allows for a deeper understanding of cost trends as well as timing issues across the entire production process.  

Transparency in bidding builds trust with brand marketers

Above all adding a layer of transparency to the content creation mix builds trust. We built this software based on feedback from our client partners who shared that transparency in bidding is a critical part of the creative production process. Having an understanding of different costs and approaches from production partners helps to educate marketers on what is truly possible with each creative approach.

Whether you are a brand marketer, a procurement executive or an agency of record for your client, we look forward to sharing more with you at the ANA Conference. In the meantime, I hope that you’ll visit StudioNow to learn more or email me kmetz@studionow.com to arrange a time for a demo.  

Kelly Metz
ABOUT THE AUTHOR | Kelly Metz

 

LEARN MORE ABOUT THE STUDIONOW PLATFORM

 

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