Improved Vendor Management in the StudioNow Platform

We’re pleased to announce the release of our newest feature in the StudioNow Platform, Vendor Management. The release of Vendor Management introduces a major component into StudioNow that will more readily assist producers in the selection of Vendors for projects. The ability to more quickly find and narrow the field to select the right vendor candidates is expected to be a dramatic efficiency gain. In the near future, this feature will also serve up even more detailed vendor-provided information and continue to help users manage their vendor relationships.

Let's take a look at how this feature works.

All Posts

3 Reasons Why Transparency Matters in Video Production


Creating high-quality video content at scale is a hot topic for brand marketers at the upcoming ANA Conference in San Diego this week. Digital video content hit a record $9.1 billion in 2016, a 53% increase from $5.9 Billion in 2015. Clearly, video creation is not slowing down anytime soon. With this increasing demand for video content, we know first hand from our client partners that there is also a consistent need for marketers to show more cost-savings in video production as well.   

At StudioNow, we see everyday how brands are developing their video production budgets, and we work with them to manage this seismic shift in the video creation process. We have also found that by using technology as a part of the process, not only do you gain transparency, but you also create a solid foundation for video content success and cost savings over time. Here are three ways our technology drives transparency and can help you optimize your video production process, and institute a solid foundation for video content success in the future.

Transparency delivers better collaboration between brands and agencies

Video creation is fundamentally a team sport but the creative brief sets the scope, tone, and visual style for every project. But every RFP is different and every proposal is as well. By using a standardized process and collaborative tools for approvals and review, marketers and creatives can focus on just that - being creative - and leave the documentation and process to the platform. Additionally it provides a layer of accountability tracking contacts, timelines and approvals showing where projects break down and allowing for more information about project and process flow.  

Transparency creates efficiency and cost-savings

Whether you have existing creative resources or are looking to source new creative partners, having the RFP process and all the proposals in one centralized location establishes a consistent view for the brand team. Once the team moves into production, the platform enables media review, comments and approvals through a centralized system connected all the way back to the inception of the project. Recording and sharing the details of your video production projects allows for a deeper understanding of cost trends as well as timing issues across the entire production process.  

Transparency in bidding builds trust with brand marketers

Above all adding a layer of transparency to the content creation mix builds trust. We built this software based on feedback from our client partners who shared that transparency in bidding is a critical part of the creative production process. Having an understanding of different costs and approaches from production partners helps to educate marketers on what is truly possible with each creative approach.

Whether you are a brand marketer, a procurement executive or an agency of record for your client, we look forward to sharing more with you at the ANA Conference. In the meantime, I hope that you’ll visit StudioNow to learn more or email me to arrange a time for a demo.  

Kelly Metz




Recent Posts

Improved Vendor Management in the StudioNow Platform

We’re pleased to announce the release of our newest feature in the StudioNow Platform, Vendor Management. The release of Vendor Management introduces ...

Read more

Introducing: Intelligent Bidding

In our most recent installment of updates on the StudioNow Platform, we are pleased to announce Intelligent Bidding. Intelligent Bidding allows vendor...

Read more

Announcing the StudioNow Partner Network

StudioNow, the leading content production platform for marketers and agencies, is pleased to announce the formation of the “The StudioNow Partner Netw...

Read more

Honky Tonk Party at Digiday Nashville

Southern Cuisine, Great Cocktails & Live Music Join us on Thursday, November 29 at 8 pm in the Mezzanine at Ole Red in Downtown Nashville for some sou...

Read more