In this segment, Ben Tyson, VP of Studio Management for StudioNow, and Joan Graves, Chairman, Ratings & Classification Administration for the MPAA (Motion Picture Association of America), discuss how independent filmmakers can have their films screened and rated.
Produced by StudioNowIn this segment, Ben Tyson, VP of Studio Management for StudioNow, asks for advice for aspiring producers from Joan Graves, Chairman, Ratings & Classification Administration for the MPAA (Motion Picture Association of America). Joan shares her thoughts on the best way for producers to work with the MPAA rating system and how Quentin Tarantino is a great example of how to do things the right way.
In order to meet the demands of the rapidly growing and changing digital video market, big brands, publishers and agencies are all on a mad dash to ramp in-house content creation capabilities, including the creation of full blown studios to produce video content 24/7. According to eMarketer, "this is a landmark year for digital video. It tied with social media in 2014 when it comes to average time spent per day engaging with different digital activities. In 2015, digital video finally pulled ahead. Users are spending an average of 1:55 with digital video each day, and only 1:44 on social networks." Same goes for growth in the digital advertising space. Video ad spending is growing faster than all other ad formats.
Last week at the IHAF Leadership Summit Conference in Atlanta (www.ihaforum.org), Darren Ryan, Manager Creative Strategy and Execution for Coca-Cola Studios, did a phenomenal job in his keynote presentation regarding the best practices and latest innovations for creating, managing and ramping up an in-house digital studio. Here are two videos that were played at the conference and well received by some of the world's largest brands that were in attendance. Congrats to Ben Tyson, Darren Ryan, Billy Hong and the rest of the Coca-Cola Studios Team and looking forward to the official launch of SN Studios in a few weeks:
In this segment, Ben Tyson, VP of Studio Management for StudioNow, has an interactive conversation about “Where to Watch” with Joan Graves, Chairman, Ratings & Classification Administration for the MPAA (Motion Picture Association of America). In their time together, Joan shares about this MPAA initiative which is focused on protecting the hard work and creativity of the 1.9 million people who work in the film, TV, and entertainment business at all levels.
In this segment, Ben Tyson, VP of Studio Management for StudioNow, has an interactive conversation about technology with Joan Graves, Chairman, Ratings & Classification Administration for the MPAA (Motion Picture Association of America). They discuss how emerging technology is impacting the film rating process and the biggest changes that Joan and her team are experiencing.
In this segment, Ben Tyson, VP of Studio Management for StudioNow, has an interactive conversation about the film rating process with Joan Graves, Chairman, Ratings & Classification Administration for the MPAA (Motion Picture Association of America). In their time together, Joan shares about what she does at the MPAA - details about the purpose and process of the film ratings board, how film screenings work, and how the results of that process are translated to the public.
The holidays are here, we see the warm weather fade. With our friends and our family, great memories are made. We update our ledgers and close out our books, with dreams of how business in ‘16 will look. It may come as a shock, in this letter we’ve sent out, but you need to buy gifts, and time is running out! It’s completely okay if this fact slipped your mind, we’ve reminded you here so you don’t fall behind. Now you remember that gifts must be bought, but what should you do if you know not what’s hot? We understand your toil but hope you won’t fear, ‘cause through the thick and the thin StudioNow’s always here. For that special creative we have in our lives, here’s a list of great deals on great items they’ll like.
SanDisk 32GB SD Card
You step out of the van, and as the crisp morning air hits you you’re reminded that it’s 4:30am, you’re in the middle of nowhere, three hours from home, and not even the sun is awake to keep you company. But it doesn’t matter because you’ve got your gas station coffee, a stale donut, and you’re completely confident that today is going to be a great day. Why? Because it’s shoot day, and this is your biggest client yet. Your entire future hangs in the balance pending the success of this interview. It’s real life-or-death stuff here, folks. That’s why you decided to arrive two hours before the rest of the crew and you’re wearing your good jeans. You begin to set up your camera gear, in complete darkness, when it hits you - the batteries. The batteries are still on the charger. Right where you left them. At home.
We’ve all been there, and that’s why production checklists are a thing. They’re something to refer to when packing your gear and act as a fail-safe in your preparedness, so that an awful tragedy like that never happens again. In your checklist you’ve most likely included all of the essentials like your camera gear, lighting setup, audio gear, tripod, and you may have even remembered the tricky things like extra batteries and memory cards, or even a fresh roll of gaff tape. But there are several key items that may not be so obvious to pack, but are just as valuable and will certainly take your preparedness and professionalism to the next level.
Here are some things that I’m always sure to bring along on every interview shoot:
1. Flashlight. A good flashlight is probably my favorite tool to have around. Not just on set but for everyday life. You don’t realize how much you’ve needed a flashlight until you start carrying one everyday. I know it seems a little nerdy to carry one around everywhere, but trust me, they’re very handy. Strictly speaking in terms of on set, though, it definitely proves to be an invaluable tool to have on hand. I can’t even begin to count the number of times I’ve had to rummage through a production bag in the dark, or forage under a string of desks for a power outlet in a dimly-lit office. Having a pocket light just makes everything easier, and their usefulness is immeasurable. You can even use them to point at things across a room!
2. Hairspray. One of the most annoying things for me as a filmmaker is getting to the editing floor and realizing that, though we spent countless hours sliding around plants and furniture to craft a flawless shot, positioning the microphone to cancel out distracting room echo, adjusting light placement to achieve the perfect catchlight in the eyes, and coaching the interviewee to feel as natural as possible, all I can pay attention to when watching the take are the little, frizzy, flyaway hairs of our subject that are made even more evident by the beaming backlight. It’s the worst. And it ruins every ounce of pride I have in the shot. For that reason, I always have a bottle of hairspray in my bag to tame this problem. And I’ve been known to use it quite liberally. Maybe a little too liberally.
3. Powder. Though you may not have the need to hire a full-time makeup artist, powder is definitely a staple to anyone’s production bag. Interviews can end up taking a lot of time, and lights get very hot. When your subject gets hot, they get sweaty, and that sweat likes to hang out on their forehead. And it’s obvious. Every time. Do your video and your subject a favor by being prepared, and (politely) asking them to powder up.
4. Water bottles. This one doesn’t even really need an explanation, especially if you’re shooting outdoors in the heat. Everybody gets thirsty, and dehydration can cause people on set to not function at the top of their game. It’s definitely great to have some room-temp bottles on hand for any talent or interviewees. If someone’s not used to being on camera, they’re likely to get nervous and have a dry throat and mouth, and that’s not good! Toss a case in your car for your next shoot. You can never have too much water!