Improved Vendor Management in the StudioNow Platform

We’re pleased to announce the release of our newest feature in the StudioNow Platform, Vendor Management. The release of Vendor Management introduces a major component into StudioNow that will more readily assist producers in the selection of Vendors for projects. The ability to more quickly find and narrow the field to select the right vendor candidates is expected to be a dramatic efficiency gain. In the near future, this feature will also serve up even more detailed vendor-provided information and continue to help users manage their vendor relationships.

Let's take a look at how this feature works.

Ben Tyson

Ben Tyson
Senior Vice President and Executive Producer
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Recent Posts

Digital Video Measurement: There Will Never Be a Nielsen, So What Are Your Options?

When the first Nielsen ratings for television were released in 1950, the television world accepted Nielsen as their rating standard and it became the basis for everything. Then, things changed. The same can't be said for the digital world, as there is no global reporting standard for the various forms of digital video measurement that companies are now using.

There are 2.5 quintillion bytes of data being produced from different sources daily — and software is being purchased on top of that data to help make sense of it. In order to demonstrate ROI, modern digital marketers are becoming incredibly creative in the way they position and leverage these insights to inform their campaigns, strategy and measurement.

Marketers Aren’t Preparing for the Repeal of Net Neutrality; Should They Be?

If all efforts to stop the repeal of net neutrality are unsuccessful—and there are a lot of legal activities taking place—it will go into effect in a couple of weeks, on April 23rd, and the way we’ve grown accustomed to consuming the Internet may be fundamentally altered. With the repeal of net neutrality, Internet Service Providers (ISPs) will have the power to influence loading speeds for specific websites or apps, and if it ends up being anything like that Burger King commercial portrayed it to be, many consumers will not be pleased with having to pay more to see their desired content.

Is it Time to Build an Internal Video Studio? Here’s What You Should Do

You may be thinking about building an internal studio.  As a guy who’s set up video studios for our company and client brands big and small, below are ten of my guiding principles. Things to think about before you hit go and simple guardrails + tips I’d recommend.  The specific tactics, of course, will be different at every brand or agency:

 

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Recent Posts

Improved Vendor Management in the StudioNow Platform

We’re pleased to announce the release of our newest feature in the StudioNow Platform, Vendor Management. The release of Vendor Management introduces ...

Read more

Introducing: Intelligent Bidding

In our most recent installment of updates on the StudioNow Platform, we are pleased to announce Intelligent Bidding. Intelligent Bidding allows vendor...

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StudioNow, the leading content production platform for marketers and agencies, is pleased to announce the formation of the “The StudioNow Partner Netw...

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Honky Tonk Party at Digiday Nashville

Southern Cuisine, Great Cocktails & Live Music Join us on Thursday, November 29 at 8 pm in the Mezzanine at Ole Red in Downtown Nashville for some sou...

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