The StudioNow Blog

Ben Tyson

Senior Vice President and Executive Producer
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Is it Time to Build an Internal Video Studio? Here’s What You Should Do

Posted by Ben Tyson on May 17, 2017 4:20:22 PM

You may be thinking about building an internal studio.  As a guy who’s set up video studios for our company and client brands big and small, below are ten of my guiding principles. Things to think about before you hit go and simple guardrails + tips I’d recommend.  The specific tactics, of course, will be different at every brand or agency:

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THE WORLD HAS CHANGED IN THE CONTENT SPACE.

Marketers now have to deliver a magnitude of content, in multiple formats, on dramatically tighter timelines, and by the way, their budgets aren’t any bigger.

On this blog, we help marketers do more with less.