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David Corts

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When it Comes to Content, Don’t Build a Wal-Mart when You Really Need an Amazon

Posted by David Corts on May 17, 2017 3:41:27 PM

Last year, Wal-Mart aquired Jet.com for a whopping $3.3 Billion in an attempt to play catch up with Amazon in e-commerce sales representing the largest e-commerce acquisition in history. With $14 Billion in e-commerce sales, Wal-Mart has a ways to go to match Amazon’s $107 Billion last year.

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THE WORLD HAS CHANGED IN THE CONTENT SPACE.

Marketers now have to deliver a magnitude of content, in multiple formats, on dramatically tighter timelines, and by the way, their budgets aren’t any bigger.

On this blog, we help marketers do more with less.