The Content Marketer

David Mason

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Recent Posts

Digital Studios On The Rise

Posted by David Mason on May 17, 2017 2:59:54 PM

In order to meet the demands of the rapidly growing and changing digital video market, big brands, publishers and agencies are all on a mad dash to ramp in-house content creation capabilities, including the creation of full blown studios to produce video content 24/7.  According to eMarketer, "this is a landmark year for digital video. It tied with social media in 2014 when it comes to average time spent per day engaging with different digital activities. In 2015, digital video finally pulled ahead. Users are spending an average of 1:55 with digital video each day, and only 1:44 on social networks."  Same goes for growth in the digital advertising space.  Video ad spending is growing faster than all other ad formats.

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Winter is Here

Posted by David Mason on Feb 23, 2017 12:02:04 PM

AdAge published a brilliant article canvasing the tech/media/agency/consulting/brand ecosystem. It was written by Alexandra Bruell, and titled "The Agency of the Future is Coming. Are You Ready?" The first line grabs you by the collar, "WINTER IS COMING."  

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Helping leading brands produce high-quality video content. 


Marketers now have to deliver a magnitude of content, in multiple formats, on dramatically tighter timelines, and by the way, their budgets aren’t any bigger.

On this blog, we help marketers do more with less. 


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