The Content Marketer

Kelly Metz

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3 Reasons Why Transparency Matters in Video Production

Posted by Kelly Metz on May 19, 2017 3:09:52 PM

Creating high-quality video content at scale is a hot topic for brand marketers at the upcoming ANA Conference in San Diego this week. Digital video content hit a record $9.1 billion in 2016, a 53% increase from $5.9 Billion in 2015. Clearly, video creation is not slowing down anytime soon. With this increasing demand for video content, we know first hand from our client partners that there is also a consistent need for marketers to show more cost-savings in video production as well.   

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