The evidence for the power of video marketing is beyond compelling; it’s a call to action. The latest surveys say that 43% of consumers want to see more video from marketers, and nearly 52% of marketers say this type of content provides the best return on investment. As CMO, you know all of this. What you may not know, however, is the best way to produce your video content more efficiently.
The current video marketing trends both shape and are shaped by the platforms used and the consumers viewing. It’s important to understand what works and what doesn’t, while also keeping an eye to the future of video production and brand awareness. These 7 video marketing trends are everything right now, but don’t get too comfortable. Change is always on the horizon.
Knowing the latest trends in video advertising is only half the battle. Understanding which of those trends will actually help you to consistently and productively reach your target audience is the real key. We’ve assembled some of the best practices for video production so you can continue creating videos that bring real value to your brand.
After reports surfaced that the Department of Justice would investigate advertising agencies regarding their production practices, particularly the transparency—or lack thereof—in the bidding process, The Association of National Advertisers released its “Production Transparency in the U.S. Advertising Industry” report last week. The 30-page paper involved twelve subject-matter experts, eleven of which agree transparency concerns exist between clients and their creative agency partners. One of the challenges is the gray area permitted by 50+ years of highly subjectable and non-standardized production practices. A critical issue is the lack of standardization that provides full visibility into the production process and fosters a sense of trust and partnership between brands and agencies.
We are pleased to announce that the StudioNow team at Coca-Cola Studios has been named the winner for multiple entries in the 2017 Telly Awards. For 38 years, the Telly Award winners represent the best work of the most respected production companies, brands and agencies. The competition this year included work by some of the top brands and video production companies in the world: NBC Universal, HBO, Viacom, P&G, T-Mobile, Samsung, NASA, ABC Studios, Microsoft Studios, CBS Interactive, Comcast, and more. With 12,000+ submissions this year, Coca-Cola Studios is excited to be among those recognized with a stunning 11 Telly wins, 5 of which are the Silver Telly, the highest honor.
Topics: Telly Awards
The StudioNow team had the pleasure of attending and sponsoring the annual ANA Advertising Financial Management Conference last week in San Diego, CA. It was a one-of-a-kind event bringing together over 700 top-tier brand marketing, procurement and finance professionals with key industry stakeholders. Well respected speakers led the charge discussing hot topics ranging from how to better connect to consumers digitally, to the value of transparency in production. Timely topics, engaging debates paired with thoughtful Q&A sessions and a lively dialogue made this year’s ANA AFM Conference an invaluable event to attend.
Though the four-day event has come and gone, we were so inspired by the speakers who illuminated the conference stage that we have compiled some of their most inspiring quotes to share with you.