MarTechSeries: Interview with David Mason, CEO and Founder, StudioNow

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Tell us about your role and journey into technology. What made you start StudioNow?

I have been an entrepreneur for the past 25 years. Along the way, I have dabbled with having a normal job here or there, but always found that my passion was to create ideas and companies from scratch. My key ingredients have always been to identify a large-scale trend (internet retail, WiFi communications, digital video, etc.) and then create a new business model for that industry that utilized technology to disrupt the status quo. I started one of the first internet bookstores in 1994, which later became Buy.com, which was then sold to Rakuten. I started StudioNow in 2007 because I was taking a ton of birthday and vacation pictures of my five- and two-year-olds at the time and never got around to doing anything cool with that content. While thousands of these pictures and videos were clogging up my hard drive other and more experienced individuals with film school backgrounds and editing software were uploading funny and entertaining videos to YouTube and generating millions of views. My original idea was to create a marketplace where less experienced individuals (people like me) could be matched with video experts to turn their pictures and videos into something that was worth watching. StudioNow 1.0 was born and on the first day, we had about 80 video professionals sign up to be part of the StudioNow Creative Network. Fast forward to today, and we now have over 10,000 creative vendors from mom and pop creative shops to some of the largest, high-end production companies in the world. We stopped making video content for individuals in 2008 and our software platform now manages the video creation process (vendor sourcing, bidding, project management, contracting, payment, etc.) for some of the largest companies in the world, including Coca-Cola, P&G, HP, Bridgestone, etc.

The Content Marketer

The Content Marketer
StudioNow is the #1 content production platform for marketers. Top-tier brands including P&G, Coca-Cola, McDonald's, Walgreens and many more leverage the StudioNow Platform to deliver high-quality content at scale. Our proprietary SaaS platform, combined with a strategic services team and a global network of over 10,000 qualified and vetted producers help our clients develop production programs for award-winning content creation.
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Recent Posts

StudioNow Named One of the 10 Best Tech Startups in Nashville

We're pleased to announce StudioNow has been named one of the Best Tech Startups in Nashville by The Tech Tribune. The winners were chosen based on several factors including revenue potential, leadership strength, brand traction and competitive landscape. Congratulations to the other companies featured, we are proud to be a part of the booming Nashville tech scene!

StudioNow Launches Bidding and Production Platform

America's Largest Video Production Network Launches SaaS-based Tool to Enable Greater Transparency and Efficiency for the Entire Production Ecosystem

NASHVILLE, Tenn., Oct. 23, 2017 /PRNewswire/ -- StudioNow, the number one video production solution for marketers, today announced the general availability of the StudioNow Bidding and Production Platform, designed to offer full, end-to-end video production management via a cloud-based application. The launch of the platform follows a highly successful beta with a select group of the world's largest brand advertisers. Over the last several months, these companies utilized the StudioNow Production Platform to create and manage over 1,000 unique, high-end productions.  

Best Practices: How Top Marketers are using Video to Win Big

Knowing the latest trends in video advertising is only half the battle. Understanding which of those trends will actually help you to consistently and productively reach your target audience is the real key. We’ve assembled some of the best practices for video production so you can continue creating videos that bring real value to your brand.

Transparency and Technology in Advertising - Key Items to Address DOJ Probe

After reports surfaced that the Department of Justice would investigate advertising agencies regarding their production practices, particularly the transparency—or lack thereof—in the bidding process, The Association of National Advertisers released its “Production Transparency in the U.S. Advertising Industry” report last week. The 30-page paper involved twelve subject-matter experts, eleven of which agree transparency concerns exist between clients and their creative agency partners. One of the challenges is the gray area permitted by 50+ years of highly subjectable and non-standardized production practices. A critical issue is the lack of standardization that provides full visibility into the production process and fosters a sense of trust and partnership between brands and agencies.

 

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