Dec 20th 2011 3:57PMThe seventh and penultimate installment in our How to Shoot A Business Profile video series offeringstrategies to avoid unnecessary revisions.
On all StudioNow projects, our filmmakers upload the first cut in its final form, ready for delivery if the client approves (fingers crossed!). We do not request clean (graphics free), low-rez, watermarked versions. We avoid anything that might call for unnecessary revision cycles.
It is in everyone's best interest for the first cut to be of high quality, deliverable content. The partner, the customer, StudioNow and the creative all win when this happens. But particularly so for the editor, who needs to free up her plate as soon as possible to be able to accept the next available opportunity.
The above video speaks to this issue with specific suggestions how to balance your workflow and efficiently deliver a high quality edit on the first round. During the quality assurance process, the chief offenders are almost always in the same two categories: graphics and audio. Why?
Audio makes sense. It can be difficult to capture clean audio in chaotic business settings. But the case is not the same with graphics, since we provide them and include specific examples of how they should be displayed. In most instances, viewing the example video to match the use of graphics is enough to eliminate the additional revision round!
After you have watched the full video, a couple of highlights are worth noting - tips that can save you unnecessary revision cycles:
- Avoid showing jump cuts when trimming the interview into a succinct narration. Cover with relevant B-roll.
- Audio should play in both channels (stereo) with levels between -12 and -6 DB.
- Do not let the background music bed overpower the speaking audio. Err on the side of too quiet.
- Pay attention that the video ends on a strong call to action and concise fade out.
- Do a quick but essential white balance grade before export (see this 3 Way Color Corrector for help)
The last thing you should do before export is to make one final pass to check for flash-frames, audio blips, poor transitions, or other subtle imperfections in the cut. Keep a critical eye and compare your cut against the provided example video for anything that might cause the approval process to hang up. And lastly, make sure the opening image of your video is the strongest and compelling visual to engage the viewer!