You’ve just written the screenplay for the next great American mob movie. It’s set in New York in the 70’s, a gritty, hard-boiled tale of a young mobster’s quest to take control of “The Family” from the violent boss who leads it now. You have 10 seconds to choose the ideal director for your film. Who do you pick?
Now chances are that in a 10 second span, Martin Scorsese’s name popped into your head if not to the top of your list. He’s made a career out of his passion and his vision for that world. He’s brought it to life in a brilliant fashion many times before. (And hey, he’s got a great in with De Niro and DiCaprio, who would be perfect as your leads).
It’s the director of a film—the creator in charge—who is going to play the biggest role in its success. He or she is the one with the creative vision, the drive and the passion that bring the story to life. Yes, there are many elements that go into creating a great film: the script, the talent, the score, and the list goes on. Yes, each piece is important, and no film would exist without it. In the end, however, they all tie back to the person in charge of the project, the person who obsesses over every detail and drives it to completion by leveraging every ounce of their experience and expertise.
It’s no different for brands creating video content today. As a brand marketer, you have to make sure that each piece of content represents your brand in the best possible light. It doesn’t matter how big or small a project is: if it's leaving your hands and going out into the world, it has to be of the highest quality, it has to be engaging, and it has to be on brand. Period. How do you do that?