The big news in recent weeks is that Wal-Mart is acquiring Jet.com for a whopping $3.3 Billion in an attempt to play catch up with Amazon in e-commerce sales representing the largest e-commerce acquisition in history. With $14 Billion in e-commerce sales, Wal-Mart has a ways to go to match Amazon’s $107 Billion last year.
One key point made in the WSJ article covering the news was that,
“Jet has said it aims to offer shoppers lower prices than Amazon or Wal-Mart by teaming up with a vast marketplace of sellers rather than building up its own inventory.”
Amazon itself generates close to half its sales from its marketplace of sellers. So what lessons can be learned from this model when it comes to creating content for today’s brands?