MarTechSeries: Interview with David Mason, CEO and Founder, StudioNow

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Tell us about your role and journey into technology. What made you start StudioNow?

I have been an entrepreneur for the past 25 years. Along the way, I have dabbled with having a normal job here or there, but always found that my passion was to create ideas and companies from scratch. My key ingredients have always been to identify a large-scale trend (internet retail, WiFi communications, digital video, etc.) and then create a new business model for that industry that utilized technology to disrupt the status quo. I started one of the first internet bookstores in 1994, which later became, which was then sold to Rakuten. I started StudioNow in 2007 because I was taking a ton of birthday and vacation pictures of my five- and two-year-olds at the time and never got around to doing anything cool with that content. While thousands of these pictures and videos were clogging up my hard drive other and more experienced individuals with film school backgrounds and editing software were uploading funny and entertaining videos to YouTube and generating millions of views. My original idea was to create a marketplace where less experienced individuals (people like me) could be matched with video experts to turn their pictures and videos into something that was worth watching. StudioNow 1.0 was born and on the first day, we had about 80 video professionals sign up to be part of the StudioNow Creative Network. Fast forward to today, and we now have over 10,000 creative vendors from mom and pop creative shops to some of the largest, high-end production companies in the world. We stopped making video content for individuals in 2008 and our software platform now manages the video creation process (vendor sourcing, bidding, project management, contracting, payment, etc.) for some of the largest companies in the world, including Coca-Cola, P&G, HP, Bridgestone, etc.

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Congratulations to Coca-Cola Studios on 11 Telly Awards!

We are pleased to announce that the StudioNow team at Coca-Cola Studios has been named the winner for multiple entries in the 2017 Telly Awards. For 38 years, the Telly Award winners represent the best work of the most respected production companies, brands and agencies. The competition this year included work by some of the top brands and video production companies in the world: NBC Universal, HBO, Viacom, P&G, T-Mobile, Samsung, NASA, ABC Studios, Microsoft Studios, CBS Interactive, Comcast, and more. With 12,000+ submissions this year, Coca-Cola Studios is excited to be among those recognized with a stunning 11 Telly wins, 5 of which are the Silver Telly, the highest honor.

At StudioNow, we’re incredibly proud of our Coca-Cola Studios team. In the 3+ years since launching the studio in Atlanta, the team has been awarded an impressive 36 Telly Awards. These winning entries prove innovation in video production, incredible teamwork and a very talented group of creatives working on the projects.

The StudioNow Team at Coca-Cola Studios received awards for the following video submissions:

Coca-Cola: Walk in My Shoes - Silver Telly for Social Responsibility

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Coca-Cola: Sizzle - Silver Telly for Craft of Editing

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Coca-Cola: Studio Promo - Silver Telly for Employee Communications 

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Additional entries include:

Coca-Cola: The Making of Barq's - Bronze Telly for General Culture and Lifestyle

Coca-Cola: Daptheking - Bronze Telly for General Social Media

Coca-Cola: Cobot - Bronze Telly for Science and Technology

Fun fact: this year, Coca-Cola Studios even beat out NASA for the technology video award. Sorry, NASA.   

“We’re working inside one of the biggest brands in the world at Coca-Cola,” said Ben Tyson, StudioNow’s SVP who is Executive Producer of Coca-Cola Studios, “and with that comes great opportunity to dig into topics, threads and themes that make superb stories and films. So proud of our team!”  

Amazing work, Coca-Cola Studios! We can’t wait to see what you come up with next!

To find out more about the Telly Awards and view winning entries, visit

Michelle Kraker
ABOUT THE AUTHOR | Michelle Kraker




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