In order to meet the demands of the rapidly growing and changing digital video market, big brands, publishers and agencies are all on a mad dash to ramp in-house content creation capabilities, including the creation of full blown studios to produce video content 24/7. According to eMarketer, "this is a landmark year for digital video. It tied with social media in 2014 when it comes to average time spent per day engaging with different digital activities. In 2015, digital video finally pulled ahead. Users are spending an average of 1:55 with digital video each day, and only 1:44 on social networks." Same goes for growth in the digital advertising space. Video ad spending is growing faster than all other ad formats.
At the IHAF Leadership Summit Conference in Atlanta (www.ihaforum.org), Darren Ryan, Manager Creative Strategy and Execution for Coca-Cola Studios, did a phenomenal job in his keynote presentation regarding the best practices and latest innovations for creating, managing and ramping up an in-house digital studio. Here are two videos that were played at the conference and well received by some of the world's largest brands that were in attendance. Congrats to Ben Tyson, Darren Ryan, Billy Hong and the rest of the Coca-Cola Studios Team.