The StudioNow Blog

Best Practices: How Top Marketers are using Video to Win Big

Posted by Michelle Kraker on Aug 25, 2017 4:40:51 PM

Knowing the latest trends in video advertising is only half the battle. Understanding which of those trends will actually help you to consistently and productively reach your target audience is the real key. We’ve assembled some of the best practices for video production so you can continue creating videos that bring real value to your brand.

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Transparency and Technology in Advertising - Key Items to Address DOJ Probe

Posted by Michelle Kraker on Aug 18, 2017 2:58:06 PM

After reports surfaced that the Department of Justice would investigate advertising agencies regarding their production practices, particularly the transparency—or lack thereof—in the bidding process, The Association of National Advertisers released its “Production Transparency in the U.S. Advertising Industry” report last week. The 30-page paper involved twelve subject-matter experts, eleven of which agree transparency concerns exist between clients and their creative agency partners. One of the challenges is the gray area permitted by 50+ years of highly subjectable and non-standardized production practices. A critical issue is the lack of standardization that provides full visibility into the production process and fosters a sense of trust and partnership between brands and agencies.

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Environmentally Sustainable Practices in Video Production

Posted by Cameron Gray on Jul 21, 2017 1:52:43 PM

Video and film production is an industry that has not traditionally been associated with efficiency and sustainability. Undoubtedly, pulling off a production takes a specialized team of professionals that manage every single detail from the budget for lens rentals down to who is providing the catering. Producers are often forced to deliver nothing short of a miracle with crunched timelines and conservative budgets. These common limitations can force producers and studios to cut costs and corners when needed, which often means eliminating environmentally sustainable practices.

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Creative Network Story: Guy Bauer

Posted by Cameron Gray on Jul 12, 2017 5:10:21 PM

In this week’s story, we were inspired by Guy Bauer, StudioNow Creative Network member since 2015 and founder of Guy Bauer Productions. Specializing in visual storytelling, Guy gives StudioNow the scoop about how to craft videos that get results. Guy shares his personal experience in how to achieve awesome video productions and how to go from good to great.

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Topics: Creative Network Story

Congratulations to Coca-Cola Studios on 11 Telly Awards!

Posted by Michelle Kraker on Jul 11, 2017 9:37:52 AM

We are pleased to announce that the StudioNow team at Coca-Cola Studios has been named the winner for multiple entries in the 2017 Telly Awards. For 38 years, the Telly Award winners represent the best work of the most respected production companies, brands and agencies. The competition this year included work by some of the top brands and video production companies in the world: NBC Universal, HBO, Viacom, P&G, T-Mobile, Samsung, NASA, ABC Studios, Microsoft Studios, CBS Interactive, Comcast, and more. With 12,000+ submissions this year, Coca-Cola Studios is excited to be among those recognized with a stunning 11 Telly wins, 5 of which are the Silver Telly, the highest honor.

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Topics: Telly Awards

Creative Network Story: Sean Davé

Posted by Cameron Gray on Jun 15, 2017 10:21:57 AM

We sat down with Nashville-based Director, Sean Davé to hear more about his approach to a project, how music videos prepared him for the commercial world, and what he’s working on next. 

StudioNow: Where do you call home?

Sean Davé: Kapolei, Hawaii will always be my home, but now I’m based in Nashville (and love it)!

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Topics: Creative Network Story

 
 
 

Must-Reads

Helping leading brands produce high-quality video content. 

 

THE WORLD HAS CHANGED IN THE CONTENT SPACE.

Marketers now have to deliver a magnitude of content, in multiple formats, on dramatically tighter timelines, and by the way, their budgets aren’t any bigger.

On this blog, we help marketers do more with less.