MarTechSeries: Interview with David Mason, CEO and Founder, StudioNow

Interview by 

Tell us about your role and journey into technology. What made you start StudioNow?

I have been an entrepreneur for the past 25 years. Along the way, I have dabbled with having a normal job here or there, but always found that my passion was to create ideas and companies from scratch. My key ingredients have always been to identify a large-scale trend (internet retail, WiFi communications, digital video, etc.) and then create a new business model for that industry that utilized technology to disrupt the status quo. I started one of the first internet bookstores in 1994, which later became Buy.com, which was then sold to Rakuten. I started StudioNow in 2007 because I was taking a ton of birthday and vacation pictures of my five- and two-year-olds at the time and never got around to doing anything cool with that content. While thousands of these pictures and videos were clogging up my hard drive other and more experienced individuals with film school backgrounds and editing software were uploading funny and entertaining videos to YouTube and generating millions of views. My original idea was to create a marketplace where less experienced individuals (people like me) could be matched with video experts to turn their pictures and videos into something that was worth watching. StudioNow 1.0 was born and on the first day, we had about 80 video professionals sign up to be part of the StudioNow Creative Network. Fast forward to today, and we now have over 10,000 creative vendors from mom and pop creative shops to some of the largest, high-end production companies in the world. We stopped making video content for individuals in 2008 and our software platform now manages the video creation process (vendor sourcing, bidding, project management, contracting, payment, etc.) for some of the largest companies in the world, including Coca-Cola, P&G, HP, Bridgestone, etc.

Tech Bytes with Ben Tyson, Senior Vice President, StudioNow

In their current state, video marketing platforms are gaining massive traction by virtue of a marketer’s need for analytics and measurement. To better understand this dynamic state of video technologies and the role of marketing teams in creating mobile-first video personalization, we spoke to Ben Tyson, Senior Vice President at StudioNow.

Marketers Aren’t Preparing for the Repeal of Net Neutrality; Should They Be?

If all efforts to stop the repeal of net neutrality are unsuccessful—and there are a lot of legal activities taking place—it will go into effect in a couple of weeks, on April 23rd, and the way we’ve grown accustomed to consuming the Internet may be fundamentally altered. With the repeal of net neutrality, Internet Service Providers (ISPs) will have the power to influence loading speeds for specific websites or apps, and if it ends up being anything like that Burger King commercial portrayed it to be, many consumers will not be pleased with having to pay more to see their desired content.

BizReport: Top 4 Tips to Improve Video Marketing

 

From streaming services to user generated content, video continues to be an important piece of strategy for brands. The problem is that many brands don't know how or don't have the tools to use video to its best effect. Here are four tips to improve brands' video strategy.

StudioNow Featured on Ad Age's "2018 Industry Predictions"

Big advertisers buying small brands have learned bootstrap operations don't put down big retainers for urban-based ad agencies with high overheads, but instead use low-cost influencers or in-house studios to turn out social media content. Expect more to do this themselves. (Johnson & Johnson, for instance, discovered the pleasing simplicity—and saving of expenses—of the in-house studio used by the Vogue International business it bought last year.) There are a growing number of options for hooking up big brands with middling or micro influencers, and more transparent marketplaces like StudioNow where brands can find creative and production help for projects.

StudioNow Named One of the 10 Best Tech Startups in Nashville

We're pleased to announce StudioNow has been named one of the Best Tech Startups in Nashville by The Tech Tribune. The winners were chosen based on several factors including revenue potential, leadership strength, brand traction and competitive landscape. Congratulations to the other companies featured, we are proud to be a part of the booming Nashville tech scene!

Creative Network Story: Lane McCall

The team at StudioNow sat down with Texas-based Producer, Lane McCall, to hear more about his career and inspirations. Alongside his cousin, Lane runs McCall Films where they produce, direct and edit amazing content for their clients.  His company recently produced a TV docu-series that he claims is the most rewarding project of his career and is a story that the nation needs to hear.

 

LEARN MORE ABOUT THE STUDIONOW PLATFORM

 

Recent Posts

MarTechSeries: Interview with David Mason, CEO and Founder, StudioNow

Interview by SUDIPTO GHOSH. Tell us about your role and journey into technology. What made you start StudioNow? I have been an entrepreneur for the pa...

Read more

Digital Video Measurement: There Will Never Be a Nielsen, So What Are Your Options?

When the first Nielsen ratings for television were released in 1950, the television world accepted Nielsen as their rating standard and it became the ...

Read more

How do Marketing and Advertising Professionals Feel about the Rapidly Evolving Video Landscape?

Today’s video content landscape is rapidly evolving, and marketing and advertising professionals need to keep up. But how do they feel about the chang...

Read more

Why The Industry Needs To Embrace Transparency, Not Fear It

A proliferation of platforms and screens coupled with more sophisticated targeting techniques and technologies is driving a massive digital transforma...

Read more