The StudioNow Blog

10 Powerful Quotes from the 2017 ANA Advertising Financial Management Conference

Posted by Michelle Kraker on May 31, 2017 5:12:49 PM

The StudioNow team had the pleasure of attending and sponsoring the annual ANA Advertising Financial Management Conference last week in San Diego, CA. It was a one-of-a-kind event bringing together over 700 top-tier brand marketing, procurement and finance professionals with key industry stakeholders. Well respected speakers led the charge discussing hot topics ranging from how to better connect to consumers digitally, to the value of transparency in production. Timely topics, engaging debates paired with thoughtful Q&A sessions and a lively dialogue made this year’s ANA AFM Conference an invaluable event to attend.

Though the four-day event has come and gone, we were so inspired by the speakers who illuminated the conference stage that we have compiled some of their most inspiring quotes to share with you. 

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3 Reasons Why Transparency Matters in Video Production

Posted by Kelly Metz on May 19, 2017 3:09:52 PM

Creating high-quality video content at scale is a hot topic for brand marketers at the upcoming ANA Conference in San Diego this week. Digital video content hit a record $9.1 billion in 2016, a 53% increase from $5.9 Billion in 2015. Clearly, video creation is not slowing down anytime soon. With this increasing demand for video content, we know first hand from our client partners that there is also a consistent need for marketers to show more cost-savings in video production as well.   

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Is it Time to Build an Internal Video Studio? Here’s What You Should Do

Posted by Ben Tyson on May 17, 2017 4:20:22 PM

You may be thinking about building an internal studio.  As a guy who’s set up video studios for our company and client brands big and small, below are ten of my guiding principles. Things to think about before you hit go and simple guardrails + tips I’d recommend.  The specific tactics, of course, will be different at every brand or agency:

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Finding Scorsese: For Brands, the Right Creator Makes all the Difference

Posted by John Wallace on May 17, 2017 3:56:58 PM

You’ve just written the screenplay for the next great American mob movie. It’s set in New York in the 70’s, a gritty, hard-boiled tale of a young mobster’s quest to take control of “The Family” from the violent boss who leads it now. You have 10 seconds to choose the ideal director for your film. Who do you pick?

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When it Comes to Content, Don’t Build a Wal-Mart when You Really Need an Amazon

Posted by David Corts on May 17, 2017 3:41:27 PM

Last year, Wal-Mart aquired Jet.com for a whopping $3.3 Billion in an attempt to play catch up with Amazon in e-commerce sales representing the largest e-commerce acquisition in history. With $14 Billion in e-commerce sales, Wal-Mart has a ways to go to match Amazon’s $107 Billion last year.

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Digital Studios On The Rise

Posted by David Mason on May 17, 2017 2:59:54 PM

In order to meet the demands of the rapidly growing and changing digital video market, big brands, publishers and agencies are all on a mad dash to ramp in-house content creation capabilities, including the creation of full blown studios to produce video content 24/7.  According to eMarketer, "this is a landmark year for digital video. It tied with social media in 2014 when it comes to average time spent per day engaging with different digital activities. In 2015, digital video finally pulled ahead. Users are spending an average of 1:55 with digital video each day, and only 1:44 on social networks."  Same goes for growth in the digital advertising space.  Video ad spending is growing faster than all other ad formats.

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Winter is Here

Posted by David Mason on Feb 23, 2017 12:02:04 PM

AdAge published a brilliant article canvasing the tech/media/agency/consulting/brand ecosystem. It was written by Alexandra Bruell, and titled "The Agency of the Future is Coming. Are You Ready?" The first line grabs you by the collar, "WINTER IS COMING."  

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Helping leading brands produce high-quality video content. 

 

 

THE WORLD HAS CHANGED IN THE CONTENT SPACE.

Marketers now have to deliver a magnitude of content, in multiple formats, on dramatically tighter timelines, and by the way, their budgets aren’t any bigger.

On this blog, we help marketers do more with less. 


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