Video and film production is an industry that has not traditionally been associated with efficiency and sustainability. Undoubtedly, pulling off a production takes a specialized team of professionals that manage every single detail from the budget for lens rentals down to who is providing the catering. Producers are often forced to deliver nothing short of a miracle with crunched timelines and conservative budgets. These common limitations can force producers and studios to cut costs and corners when needed, which often means eliminating environmentally sustainable practices.
In this week’s story, we were inspired by Guy Bauer, StudioNow Creative Network member since 2015 and founder of Guy Bauer Productions. Specializing in visual storytelling, Guy gives StudioNow the scoop about how to craft videos that get results. Guy shares his personal experience in how to achieve awesome video productions and how to go from good to great.
Topics: Creative Network Story
We are pleased to announce that the StudioNow team at Coca-Cola Studios has been named the winner for multiple entries in the 2017 Telly Awards. For 38 years, the Telly Award winners represent the best work of the most respected production companies, brands and agencies. The competition this year included work by some of the top brands and video production companies in the world: NBC Universal, HBO, Viacom, P&G, T-Mobile, Samsung, NASA, ABC Studios, Microsoft Studios, CBS Interactive, Comcast, and more. With 12,000+ submissions this year, Coca-Cola Studios is excited to be among those recognized with a stunning 11 Telly wins, 5 of which are the Silver Telly, the highest honor.
Topics: Telly Awards
We sat down with Nashville-based Director, Sean Davé to hear more about his approach to a project, how music videos prepared him for the commercial world, and what he’s working on next.
StudioNow: Where do you call home?
Sean Davé: Kapolei, Hawaii will always be my home, but now I’m based in Nashville (and love it)!
Topics: Creative Network Story
The StudioNow team had the pleasure of attending and sponsoring the annual ANA Advertising Financial Management Conference last week in San Diego, CA. It was a one-of-a-kind event bringing together over 700 top-tier brand marketing, procurement and finance professionals with key industry stakeholders. Well respected speakers led the charge discussing hot topics ranging from how to better connect to consumers digitally, to the value of transparency in production. Timely topics, engaging debates paired with thoughtful Q&A sessions and a lively dialogue made this year’s ANA AFM Conference an invaluable event to attend.
Though the four-day event has come and gone, we were so inspired by the speakers who illuminated the conference stage that we have compiled some of their most inspiring quotes to share with you.
Creating high-quality video content at scale is a hot topic for brand marketers at the upcoming ANA Conference in San Diego this week. Digital video content hit a record $9.1 billion in 2016, a 53% increase from $5.9 Billion in 2015. Clearly, video creation is not slowing down anytime soon. With this increasing demand for video content, we know first hand from our client partners that there is also a consistent need for marketers to show more cost-savings in video production as well.