The StudioNow Blog

Congratulations to Coca-Cola Studios on 11 Telly Awards!

Posted by Michelle Kraker on Jul 11, 2017 9:37:52 AM

We are pleased to announce that the StudioNow team at Coca-Cola Studios has been named the winner for multiple entries in the 2017 Telly Awards. For 38 years, the Telly Award winners represent the best work of the most respected production companies, brands and agencies. The competition this year included work by some of the top brands and video production companies in the world: NBC Universal, HBO, Viacom, P&G, T-Mobile, Samsung, NASA, ABC Studios, Microsoft Studios, CBS Interactive, Comcast, and more. With 12,000+ submissions this year, Coca-Cola Studios is excited to be among those recognized with a stunning 11 Telly wins, 5 of which are the Silver Telly, the highest honor.

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Topics: Telly Awards

Creative Network Story: Sean Davé

Posted by Cameron Gray on Jun 15, 2017 10:21:57 AM

We sat down with Nashville-based Director, Sean Davé to hear more about his approach to a project, how music videos prepared him for the commercial world, and what he’s working on next. 

StudioNow: Where do you call home?

Sean Davé: Kapolei, Hawaii will always be my home, but now I’m based in Nashville (and love it)!

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Topics: Creative Network Story

10 Powerful Quotes from the 2017 ANA Advertising Financial Management Conference

Posted by Michelle Kraker on May 31, 2017 5:12:49 PM

The StudioNow team had the pleasure of attending and sponsoring the annual ANA Advertising Financial Management Conference last week in San Diego, CA. It was a one-of-a-kind event bringing together over 700 top-tier brand marketing, procurement and finance professionals with key industry stakeholders. Well respected speakers led the charge discussing hot topics ranging from how to better connect to consumers digitally, to the value of transparency in production. Timely topics, engaging debates paired with thoughtful Q&A sessions and a lively dialogue made this year’s ANA AFM Conference an invaluable event to attend.

Though the four-day event has come and gone, we were so inspired by the speakers who illuminated the conference stage that we have compiled some of their most inspiring quotes to share with you. 

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3 Reasons Why Transparency Matters in Video Production

Posted by Kelly Metz on May 19, 2017 3:09:52 PM

Creating high-quality video content at scale is a hot topic for brand marketers at the upcoming ANA Conference in San Diego this week. Digital video content hit a record $9.1 billion in 2016, a 53% increase from $5.9 Billion in 2015. Clearly, video creation is not slowing down anytime soon. With this increasing demand for video content, we know first hand from our client partners that there is also a consistent need for marketers to show more cost-savings in video production as well.   

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Is it Time to Build an Internal Video Studio? Here’s What You Should Do

Posted by Ben Tyson on May 17, 2017 4:20:22 PM

You may be thinking about building an internal studio.  As a guy who’s set up video studios for our company and client brands big and small, below are ten of my guiding principles. Things to think about before you hit go and simple guardrails + tips I’d recommend.  The specific tactics, of course, will be different at every brand or agency:

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Finding Scorsese: For Brands, the Right Creator Makes all the Difference

Posted by John Wallace on May 17, 2017 3:56:58 PM

You’ve just written the screenplay for the next great American mob movie. It’s set in New York in the 70’s, a gritty, hard-boiled tale of a young mobster’s quest to take control of “The Family” from the violent boss who leads it now. You have 10 seconds to choose the ideal director for your film. Who do you pick?

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Helping leading brands produce high-quality video content. 

 

THE WORLD HAS CHANGED IN THE CONTENT SPACE.

Marketers now have to deliver a magnitude of content, in multiple formats, on dramatically tighter timelines, and by the way, their budgets aren’t any bigger.

On this blog, we help marketers do more with less.