The evidence for the power of video marketing is beyond compelling; it’s a call to action. The latest surveys say that 43% of consumers want to see more video from marketers, and nearly 52% of marketers say this type of content provides the best return on investment. As CMO, you know all of this. What you may not know, however, is the best way to produce your video content more efficiently.
The current video marketing trends both shape and are shaped by the platforms used and the consumers viewing. It’s important to understand what works and what doesn’t, while also keeping an eye to the future of video production and brand awareness. These 7 video marketing trends are everything right now, but don’t get too comfortable. Change is always on the horizon.
Asher Warren, Creative Director at Franc, tells us how he finds success in taking on creative challenges, how he works hand in hand with his clients, and the rewards of simplifying complicated messages with beautiful direction and animation.
Topics: Creative Network Story
Knowing the latest trends in video advertising is only half the battle. Understanding which of those trends will actually help you to consistently and productively reach your target audience is the real key. We’ve assembled some of the best practices for video production so you can continue creating videos that bring real value to your brand.
After reports surfaced that the Department of Justice would investigate advertising agencies regarding their production practices, particularly the transparency—or lack thereof—in the bidding process, The Association of National Advertisers released its “Production Transparency in the U.S. Advertising Industry” report last week. The 30-page paper involved twelve subject-matter experts, eleven of which agree transparency concerns exist between clients and their creative agency partners. One of the challenges is the gray area permitted by 50+ years of highly subjectable and non-standardized production practices. A critical issue is the lack of standardization that provides full visibility into the production process and fosters a sense of trust and partnership between brands and agencies.
Video and film production is an industry that has not traditionally been associated with efficiency and sustainability. Undoubtedly, pulling off a production takes a specialized team of professionals that manage every single detail from the budget for lens rentals down to who is providing the catering. Producers are often forced to deliver nothing short of a miracle with crunched timelines and conservative budgets. These common limitations can force producers and studios to cut costs and corners when needed, which often means eliminating environmentally sustainable practices.