MarTechSeries: Interview with David Mason, CEO and Founder, StudioNow

Interview by 

Tell us about your role and journey into technology. What made you start StudioNow?

I have been an entrepreneur for the past 25 years. Along the way, I have dabbled with having a normal job here or there, but always found that my passion was to create ideas and companies from scratch. My key ingredients have always been to identify a large-scale trend (internet retail, WiFi communications, digital video, etc.) and then create a new business model for that industry that utilized technology to disrupt the status quo. I started one of the first internet bookstores in 1994, which later became Buy.com, which was then sold to Rakuten. I started StudioNow in 2007 because I was taking a ton of birthday and vacation pictures of my five- and two-year-olds at the time and never got around to doing anything cool with that content. While thousands of these pictures and videos were clogging up my hard drive other and more experienced individuals with film school backgrounds and editing software were uploading funny and entertaining videos to YouTube and generating millions of views. My original idea was to create a marketplace where less experienced individuals (people like me) could be matched with video experts to turn their pictures and videos into something that was worth watching. StudioNow 1.0 was born and on the first day, we had about 80 video professionals sign up to be part of the StudioNow Creative Network. Fast forward to today, and we now have over 10,000 creative vendors from mom and pop creative shops to some of the largest, high-end production companies in the world. We stopped making video content for individuals in 2008 and our software platform now manages the video creation process (vendor sourcing, bidding, project management, contracting, payment, etc.) for some of the largest companies in the world, including Coca-Cola, P&G, HP, Bridgestone, etc.

All Posts

StudioNow and Socialive Announce Partnership

press release 16-9-2

StudioNow and Socialive Announce Marketing Partnership to Bring Scalable Video Production and Live Streaming Platforms to the Enterprise

NASHVILLE, Tenn., - June 13, 2018 – StudioNow and Socialive are pleased to announce a joint marketing partnership agreement to help organizations create high-quality video at scale and deliver live video across social and internal channels more efficiently. Through this agreement, StudioNow and Socialive will collaborate to help market their respective platforms to each of their current and prospective brand, enterprise, and media clients.

“We are very excited to partner with Socialive to help introduce their live, social broadcasting platform to the StudioNow customer ecosystem,” said David Mason, CEO of StudioNow. “The demand for live video production has been on a constant rise in recent years, and StudioNow sees tremendous value in collaborating with a market leader that has gained strong adoption at the enterprise level.”

For Socialive, many of its customers are interested in adapting innovative production models and technology to help manage and scale their marketing and corporate communication content needs. “StudioNow’s end-to-end content production platform and marketplace of 10,000+ production vendors transforms and radically improves the way marketers and agencies create high-quality content,” said David Moricca, CEO of Socialive.    

Over 71% of marketers agree that video delivers the highest ROI for communicating with customers and employees, and 95% of brand and agency executives plan for live video to be a core part of their marketing strategies in 2018-19. By working together, StudioNow and Socialive will deliver a more integrated, scalable and competitive solution for large enterprises interested in leveraging the benefits of video marketing and communications. This integration will result in easier, lower cost, and more impactful video content for customers.

About StudioNow:

StudioNow is the #1 content production solution for marketers. StudioNow works directly with top-tier brands including Coca-Cola, McDonald's, P&G, Walgreens and Humana to deliver high-quality video at scale through a curated global network of producers combined with a cloud-based bidding and project management software platform. StudioNow also has a strategic services team of elite video experts that help our clients develop long-term in-house video production programs. For more information about StudioNow, or to get high-quality video at scale for your business, visit studionow.com.  

About Socialive:

Socialive is the leading live video solution for digital marketing and internal communications teams. The platform simplifies the process of creating high-impact, engaging live video and distributing that content across social, digital and internal channels, including Facebook, YouTube, Twitter, Twitch, Brightcove and other channels. Customers using Socialive include JP Morgan Chase, Marriott, The Boston Consulting Group, Adobe, MGM Resorts and Pfizer. For more information, visit www.socialive.us.

Press Contact:

SHIFT Communications for StudioNow 
Jenna Finn, Account Manager
T: (617) 779-1875
E: jfinn@shiftcomm.com  

The Content Marketer
ABOUT THE AUTHOR | The Content Marketer
StudioNow is the #1 content production platform for marketers. Top-tier brands including P&G, Coca-Cola, McDonald's, Walgreens and many more leverage the StudioNow Platform to deliver high-quality content at scale. Our proprietary SaaS platform, combined with a strategic services team and a global network of over 10,000 qualified and vetted producers help our clients develop production programs for award-winning content creation.

 

LEARN MORE ABOUT THE STUDIONOW PLATFORM

 

Recent Posts

MarTechSeries: Interview with David Mason, CEO and Founder, StudioNow

Interview by SUDIPTO GHOSH. Tell us about your role and journey into technology. What made you start StudioNow? I have been an entrepreneur for the pa...

Read more

Digital Video Measurement: There Will Never Be a Nielsen, So What Are Your Options?

When the first Nielsen ratings for television were released in 1950, the television world accepted Nielsen as their rating standard and it became the ...

Read more

How do Marketing and Advertising Professionals Feel about the Rapidly Evolving Video Landscape?

Today’s video content landscape is rapidly evolving, and marketing and advertising professionals need to keep up. But how do they feel about the chang...

Read more

Why The Industry Needs To Embrace Transparency, Not Fear It

A proliferation of platforms and screens coupled with more sophisticated targeting techniques and technologies is driving a massive digital transforma...

Read more