Introducing: Intelligent Bidding

In our most recent installment of updates on the StudioNow Platform, we are pleased to announce Intelligent Bidding.

Intelligent Bidding allows vendors to submit more than one bid at any given time, whereas previously, a vendor bidding in the platform was only able to submit a single bid for client consideration.

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Tech Bytes with Ben Tyson, Senior Vice President, StudioNow

In their current state, video marketing platforms are gaining massive traction by virtue of a marketer’s need for analytics and measurement. To better understand this dynamic state of video technologies and the role of marketing teams in creating mobile-first video personalization, we spoke to Ben Tyson, Senior Vice President at StudioNow.

Tell us about your role at StudioNow and the team/technology you handle.

At StudioNow, we aim to make content production a more seamless process for everyone, from what I call project intake down to the approval phases. We provide a broad range of custom solutions for our clients and collaborate transparently with both brands and their creative agencies to ensure projects are on time and on budget. The StudioNow platform allows not only our services teams but our marketing and agency clients to connect with the StudioNow Creative Network, offering access to over 10,000 highly-vetted, creative professionals all over the world through an online bidding process. Our clients can shoot anywhere around the globe, manage a full range of production projects and have visibility into all their project data in one, cloud-based platform.

As the SVP of Strategic Services, it is my responsibility to architect the right solution, which includes not only our Platform but the entire production technology stack, production services team composition and its overall capabilities. When all those elements are blended together for content production (which is, inherently, not very simple), we’re able to help clients execute across any content production project based need. My job requires me to balance this work with building and maintaining relationships with clients. When it comes to our existing clients, I’m primarily focused on keeping up with the pace of their business – which is easier said than done. Things are changing so quickly in their business and throughout their world, so I’m always working to prove StudioNow’s value as a partner, allowing us to evolve and change with that client. This could mean driving a different use of the technology than was originally intended, or tweaking our model to better serve them.

By Sudipto Ghosh.

To read the full article on MarTech Series, go here.

The Content Marketer
ABOUT THE AUTHOR | The Content Marketer
StudioNow is the #1 content production platform for marketers. Top-tier brands including P&G, Coca-Cola, McDonald's, Walgreens and many more leverage the StudioNow Platform to deliver high-quality content at scale. Our proprietary SaaS platform, combined with a strategic services team and a global network of over 10,000 qualified and vetted producers help our clients develop production programs for award-winning content creation.

 

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