MarTechSeries: Interview with David Mason, CEO and Founder, StudioNow

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Tell us about your role and journey into technology. What made you start StudioNow?

I have been an entrepreneur for the past 25 years. Along the way, I have dabbled with having a normal job here or there, but always found that my passion was to create ideas and companies from scratch. My key ingredients have always been to identify a large-scale trend (internet retail, WiFi communications, digital video, etc.) and then create a new business model for that industry that utilized technology to disrupt the status quo. I started one of the first internet bookstores in 1994, which later became, which was then sold to Rakuten. I started StudioNow in 2007 because I was taking a ton of birthday and vacation pictures of my five- and two-year-olds at the time and never got around to doing anything cool with that content. While thousands of these pictures and videos were clogging up my hard drive other and more experienced individuals with film school backgrounds and editing software were uploading funny and entertaining videos to YouTube and generating millions of views. My original idea was to create a marketplace where less experienced individuals (people like me) could be matched with video experts to turn their pictures and videos into something that was worth watching. StudioNow 1.0 was born and on the first day, we had about 80 video professionals sign up to be part of the StudioNow Creative Network. Fast forward to today, and we now have over 10,000 creative vendors from mom and pop creative shops to some of the largest, high-end production companies in the world. We stopped making video content for individuals in 2008 and our software platform now manages the video creation process (vendor sourcing, bidding, project management, contracting, payment, etc.) for some of the largest companies in the world, including Coca-Cola, P&G, HP, Bridgestone, etc.

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Tech Bytes with Ben Tyson, Senior Vice President, StudioNow

In their current state, video marketing platforms are gaining massive traction by virtue of a marketer’s need for analytics and measurement. To better understand this dynamic state of video technologies and the role of marketing teams in creating mobile-first video personalization, we spoke to Ben Tyson, Senior Vice President at StudioNow.

Tell us about your role at StudioNow and the team/technology you handle.

At StudioNow, we aim to make content production a more seamless process for everyone, from what I call project intake down to the approval phases. We provide a broad range of custom solutions for our clients and collaborate transparently with both brands and their creative agencies to ensure projects are on time and on budget. The StudioNow platform allows not only our services teams but our marketing and agency clients to connect with the StudioNow Creative Network, offering access to over 10,000 highly-vetted, creative professionals all over the world through an online bidding process. Our clients can shoot anywhere around the globe, manage a full range of production projects and have visibility into all their project data in one, cloud-based platform.

As the SVP of Strategic Services, it is my responsibility to architect the right solution, which includes not only our Platform but the entire production technology stack, production services team composition and its overall capabilities. When all those elements are blended together for content production (which is, inherently, not very simple), we’re able to help clients execute across any content production project based need. My job requires me to balance this work with building and maintaining relationships with clients. When it comes to our existing clients, I’m primarily focused on keeping up with the pace of their business – which is easier said than done. Things are changing so quickly in their business and throughout their world, so I’m always working to prove StudioNow’s value as a partner, allowing us to evolve and change with that client. This could mean driving a different use of the technology than was originally intended, or tweaking our model to better serve them.

By Sudipto Ghosh.

To read the full article on MarTech Series, go here.

The Content Marketer
ABOUT THE AUTHOR | The Content Marketer
StudioNow is the #1 content production platform for marketers. Top-tier brands including P&G, Coca-Cola, McDonald's, Walgreens and many more leverage the StudioNow Platform to deliver high-quality content at scale. Our proprietary SaaS platform, combined with a strategic services team and a global network of over 10,000 qualified and vetted producers help our clients develop production programs for award-winning content creation.




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