MarTechSeries: Interview with David Mason, CEO and Founder, StudioNow

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Tell us about your role and journey into technology. What made you start StudioNow?

I have been an entrepreneur for the past 25 years. Along the way, I have dabbled with having a normal job here or there, but always found that my passion was to create ideas and companies from scratch. My key ingredients have always been to identify a large-scale trend (internet retail, WiFi communications, digital video, etc.) and then create a new business model for that industry that utilized technology to disrupt the status quo. I started one of the first internet bookstores in 1994, which later became, which was then sold to Rakuten. I started StudioNow in 2007 because I was taking a ton of birthday and vacation pictures of my five- and two-year-olds at the time and never got around to doing anything cool with that content. While thousands of these pictures and videos were clogging up my hard drive other and more experienced individuals with film school backgrounds and editing software were uploading funny and entertaining videos to YouTube and generating millions of views. My original idea was to create a marketplace where less experienced individuals (people like me) could be matched with video experts to turn their pictures and videos into something that was worth watching. StudioNow 1.0 was born and on the first day, we had about 80 video professionals sign up to be part of the StudioNow Creative Network. Fast forward to today, and we now have over 10,000 creative vendors from mom and pop creative shops to some of the largest, high-end production companies in the world. We stopped making video content for individuals in 2008 and our software platform now manages the video creation process (vendor sourcing, bidding, project management, contracting, payment, etc.) for some of the largest companies in the world, including Coca-Cola, P&G, HP, Bridgestone, etc.

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The CMO's Guide to a Better Video Production Process


The evidence for the power of video marketing is beyond compelling; it’s a call to action. The latest surveys say that 43% of consumers want to see more video from marketers, and nearly 52% of marketers say this type of content provides the best return on investment. As CMO, you know all of this. What you may not know, however, is the best way to produce your video content more efficiently.

The Case for Transparency

The latest news surrounding video production has agencies facing subpoenas from the Department of Justice regarding the lack of transparency in price quoting. Agencies want to provide that transparency, but until now, the technology to do so hasn’t been available.

Incorporating a digital software solution into the video production process is essential for making transparency issues a thing of the past. Having all your bid data consolidated in a closed bidding system that simultaneously automates the manual work of collecting and submitting bids is a game changer for an entire industry.

Capture Operational Data

Managing the video production process end-to-end is currently a very manual and archaic process. Now, you can build your RFP, choose your own talent and bid on the services available from over ten thousand creative professionals all in one central dashboard. For the first time ever, a video production software platform is able to give you a side-by-side comparison for creative briefs, proposal pricing and estimated timelines.

Take Advantage of Transparent Prices

The ability to receive bids on projects means that you’ll be able to select the vendors that meet your creative vision and your budgetary needs. All bids will be available in one secure location, so you don’t need to wait for briefs and proposals to hit your inbox. Just scope out the options when you’re ready and select from the wide variety of talent that’s available.

Access Information When Necessary

The transparency that’s now possible provides you the ability to access any and all information about your projects on demand. You can update creative briefs with your agency or with your account executive, compare the budgets on all your projects, and enjoy a more collaborative atmosphere throughout.

Keep It All Together

Never before has it been so easy to access every portion of the video production project as it is today. There is no longer a need to track down someone’s assistant to the assistant in order to get an update on your latest video marketing projects. With one login, you can see everything at once, even if you’re using several different vendors for various projects. From the requests for bids, to the scheduling, to the revisions, to the storage of your assets, all the way through the final approval of each project, you can manage everything in one place.

With The StudioNow Platform, transparency issues are a thing of the past. It’s simply a matter of introducing the technology to those who would benefit. Each and every feature available has been developed to make your job easier.

If this doesn’t sound like any video production project you’ve helmed in the past, that’s because it isn’t. There’s a new way for every CMO to streamline the video marketing process—one that will soon become the norm. If you’d like to learn more to schedule a demo of our platform, reach out today.

Michelle Kraker
ABOUT THE AUTHOR | Michelle Kraker




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