MarTechSeries: Interview with David Mason, CEO and Founder, StudioNow

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Tell us about your role and journey into technology. What made you start StudioNow?

I have been an entrepreneur for the past 25 years. Along the way, I have dabbled with having a normal job here or there, but always found that my passion was to create ideas and companies from scratch. My key ingredients have always been to identify a large-scale trend (internet retail, WiFi communications, digital video, etc.) and then create a new business model for that industry that utilized technology to disrupt the status quo. I started one of the first internet bookstores in 1994, which later became Buy.com, which was then sold to Rakuten. I started StudioNow in 2007 because I was taking a ton of birthday and vacation pictures of my five- and two-year-olds at the time and never got around to doing anything cool with that content. While thousands of these pictures and videos were clogging up my hard drive other and more experienced individuals with film school backgrounds and editing software were uploading funny and entertaining videos to YouTube and generating millions of views. My original idea was to create a marketplace where less experienced individuals (people like me) could be matched with video experts to turn their pictures and videos into something that was worth watching. StudioNow 1.0 was born and on the first day, we had about 80 video professionals sign up to be part of the StudioNow Creative Network. Fast forward to today, and we now have over 10,000 creative vendors from mom and pop creative shops to some of the largest, high-end production companies in the world. We stopped making video content for individuals in 2008 and our software platform now manages the video creation process (vendor sourcing, bidding, project management, contracting, payment, etc.) for some of the largest companies in the world, including Coca-Cola, P&G, HP, Bridgestone, etc.

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BizReport: Top 4 Tips to Improve Video Marketing

 

From streaming services to user generated content, video continues to be an important piece of strategy for brands. The problem is that many brands don't know how or don't have the tools to use video to its best effect. Here are four tips to improve brands' video strategy.

by: Kristina Knight

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Focus on format

"Here's an easy and super current trick that you can really apply to any video-based idea. Kind of a cheap trick if you will. Make your video 4x5 OR square and then boomerang key scenes. It works brilliantly. I'm sure 95% of you are saying "what a hack, oh my God." But trust me," said Ben Tyson, SVP, StudioNow. "We did this recently at StudioNow on a Coca-Cola FIFA piece for Instagram with a superstar music talent and chanced it... and then it ended up super cool. Better than I ever could have imagined. Better than the glossy 16x9 highly finessed piece it started with. I'd imagine most directors, DP's and editors are going to throw a first class fit if this is in the brief from the start... but I am seeing more and more creatives get excited about this approach. The sheer single fact that we tweaked the aspect ratio to 4x5 and boomerang'd scenes, it felt not only great, but different AND fresh. Try it."

For more tips, click here to see the whole article.

 

The Content Marketer
ABOUT THE AUTHOR | The Content Marketer
StudioNow is the #1 content production platform for marketers. Top-tier brands including P&G, Coca-Cola, McDonald's, Walgreens and many more leverage the StudioNow Platform to deliver high-quality content at scale. Our proprietary SaaS platform, combined with a strategic services team and a global network of over 10,000 qualified and vetted producers help our clients develop production programs for award-winning content creation.

 

LEARN MORE ABOUT THE STUDIONOW PLATFORM

 

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