Interview by SUDIPTO GHOSH.
Tell us about your role and journey into technology. What made you start StudioNow?
I have been an entrepreneur for the past 25 years. Along the way, I have dabbled with having a normal job here or there, but always found that my passion was to create ideas and companies from scratch. My key ingredients have always been to identify a large-scale trend (internet retail, WiFi communications, digital video, etc.) and then create a new business model for that industry that utilized technology to disrupt the status quo. I started one of the first internet bookstores in 1994, which later became Buy.com, which was then sold to Rakuten. I started StudioNow in 2007 because I was taking a ton of birthday and vacation pictures of my five- and two-year-olds at the time and never got around to doing anything cool with that content. While thousands of these pictures and videos were clogging up my hard drive other and more experienced individuals with film school backgrounds and editing software were uploading funny and entertaining videos to YouTube and generating millions of views. My original idea was to create a marketplace where less experienced individuals (people like me) could be matched with video experts to turn their pictures and videos into something that was worth watching. StudioNow 1.0 was born and on the first day, we had about 80 video professionals sign up to be part of the StudioNow Creative Network. Fast forward to today, and we now have over 10,000 creative vendors from mom and pop creative shops to some of the largest, high-end production companies in the world. We stopped making video content for individuals in 2008 and our software platform now manages the video creation process (vendor sourcing, bidding, project management, contracting, payment, etc.) for some of the largest companies in the world, including Coca-Cola, P&G, HP, Bridgestone, etc.
The team at StudioNow sat down with Texas-based Producer, Lane McCall, to hear more about his career and inspirations. Alongside his cousin, Lane runs McCall Films where they produce, direct and edit amazing content for their clients. His company recently produced a TV docu-series that he claims is the most rewarding project of his career and is a story that the nation needs to hear.
A while back, we sat down with Denver based filmmaker Mike Shum. Mike has been a member of the StudioNow Creative Network since February 2012. As a filmmaker, he divides his talents between journalistic documentary work and commercial work. Mike is a contributor for the New York Times, CNN, USA Today, The Weather Channel, The Atlantic Monthly, and The Economist as well as one half of Fox Tale Films.
Asher Warren, Creative Director at Franc, tells us how he finds success in taking on creative challenges, how he works hand in hand with his clients, and the rewards of simplifying complicated messages with beautiful direction and animation.
In this week’s story, we were inspired by Guy Bauer, StudioNow Creative Network member since 2015 and founder of Guy Bauer Productions. Specializing in visual storytelling, Guy gives StudioNow the scoop about how to craft videos that get results. Guy shares his personal experience in how to achieve awesome video productions and how to go from good to great.
We sat down with Nashville-based Director, Sean Davé to hear more about his approach to a project, how music videos prepared him for the commercial world, and what he’s working on next.
StudioNow: Where do you call home?
Sean Davé: Kapolei, Hawaii will always be my home, but now I’m based in Nashville (and love it)!