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How do Marketing and Advertising Professionals Feel about the Rapidly Evolving Video Landscape?

Posted by David Mason on Jul 18, 2018 2:47:01 PM

Today’s video content landscape is rapidly evolving, and marketing and advertising professionals need to keep up. But how do they feel about the changes, and what effects are they seeing as a result? writes, David Mason, Co-founder and CEO, StudioNow

It’s no surprise that the way marketers and advertisers reach their audiences has dramatically shifted over the last few years – just look at the influx of new video content channels and tech advancements. Now we have brands trying to reach the eyes of their target consumer on TV, on their phones, on their tablets, in their apps… the list goes on.


I was curious to find out how these industry professionals felt about the evolving landscape. Have they faced new challenges as a result of new technologies? Have they seen an increase in demand for online video content vs. TV ads? Do the same processes and economic models that they have been utilizing for years still work for today’s needs?
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Topics: digital content marketing

Shifting Focus to a Smaller Screen: Brands are Increasing Investments in Online Video Content, Spending Less on Traditional TV Ads

Posted by The Content Marketer on Jun 14, 2018 8:00:00 AM

 

StudioNow’s 2018 Pulse of Video Industry survey reveals marketing and advertising professionals’ perspectives on key industry trends

NASHVILLE, Tenn., - June 14, 2018 – A large majority of video production and marketing professionals (78 percent) are seeing brands invest more in online and digital video ads compared to traditional TV spots, according to the 2018 Pulse of Video Industry survey published by StudioNow, the leading content production solution for marketers. It appears that this shift to digital video ads has introduced a number of different challenges, including decreased budgets from brands, a surge in the amount of content that needs to be produced and questions about the best ways to leverage emerging technologies.

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Topics: digital content marketing, video content marketing, Press Release

StudioNow and Socialive Announce Partnership

Posted by The Content Marketer on Jun 13, 2018 8:00:00 AM

StudioNow and Socialive Announce Marketing Partnership to Bring Scalable Video Production and Live Streaming Platforms to the Enterprise

NASHVILLE, Tenn., - June 13, 2018 – StudioNow and Socialive are pleased to announce a joint marketing partnership agreement to help organizations create high-quality video at scale and deliver live video across social and internal channels more efficiently. Through this agreement, StudioNow and Socialive will collaborate to help market their respective platforms to each of their current and prospective brand, enterprise, and media clients.

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Topics: digital content marketing, production platform, video content marketing

BizReport: Top 4 Tips to Improve Video Marketing

Posted by The Content Marketer on Mar 29, 2018 9:39:12 AM

 

From streaming services to user generated content, video continues to be an important piece of strategy for brands. The problem is that many brands don't know how or don't have the tools to use video to its best effect. Here are four tips to improve brands' video strategy.

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Topics: video production, digital content marketing, video content marketing

Helping leading brands produce high-quality video content. 

THE WORLD HAS CHANGED IN THE CONTENT SPACE.

Marketers now have to deliver a magnitude of content, in multiple formats, on dramatically tighter timelines, and by the way, their budgets aren’t any bigger.

On this blog, we help marketers do more with less. 

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