Announcing the StudioNow Partner Network

StudioNow, the leading content production platform for marketers and agencies, is pleased to announce the formation of the “The StudioNow Partner Network”. The Partner Network brings together the industry’s best professional organizations committed to delivering technology solutions and services to brands, enterprise and agency clients.  

How do Marketing and Advertising Professionals Feel about the Rapidly Evolving Video Landscape?

Today’s video content landscape is rapidly evolving, and marketing and advertising professionals need to keep up. But how do they feel about the changes, and what effects are they seeing as a result? writes, David Mason, Co-founder and CEO, StudioNow

It’s no surprise that the way marketers and advertisers reach their audiences has dramatically shifted over the last few years – just look at the influx of new video content channels and tech advancements. Now we have brands trying to reach the eyes of their target consumer on TV, on their phones, on their tablets, in their apps… the list goes on.


I was curious to find out how these industry professionals felt about the evolving landscape. Have they faced new challenges as a result of new technologies? Have they seen an increase in demand for online video content vs. TV ads? Do the same processes and economic models that they have been utilizing for years still work for today’s needs?

Shifting Focus to a Smaller Screen: Brands are Increasing Investments in Online Video Content, Spending Less on Traditional TV Ads

 

StudioNow’s 2018 Pulse of Video Industry survey reveals marketing and advertising professionals’ perspectives on key industry trends

NASHVILLE, Tenn., - June 14, 2018 – A large majority of video production and marketing professionals (78 percent) are seeing brands invest more in online and digital video ads compared to traditional TV spots, according to the 2018 Pulse of Video Industry survey published by StudioNow, the leading content production solution for marketers. It appears that this shift to digital video ads has introduced a number of different challenges, including decreased budgets from brands, a surge in the amount of content that needs to be produced and questions about the best ways to leverage emerging technologies.

StudioNow and Socialive Announce Partnership

StudioNow and Socialive Announce Marketing Partnership to Bring Scalable Video Production and Live Streaming Platforms to the Enterprise

NASHVILLE, Tenn., - June 13, 2018 – StudioNow and Socialive are pleased to announce a joint marketing partnership agreement to help organizations create high-quality video at scale and deliver live video across social and internal channels more efficiently. Through this agreement, StudioNow and Socialive will collaborate to help market their respective platforms to each of their current and prospective brand, enterprise, and media clients.

BizReport: Top 4 Tips to Improve Video Marketing

 

From streaming services to user generated content, video continues to be an important piece of strategy for brands. The problem is that many brands don't know how or don't have the tools to use video to its best effect. Here are four tips to improve brands' video strategy.

 

LEARN MORE ABOUT THE STUDIONOW PLATFORM

 

Recent Posts

Announcing the StudioNow Partner Network

StudioNow, the leading content production platform for marketers and agencies, is pleased to announce the formation of the “The StudioNow Partner Netw...

Read more

Honky Tonk Party at Digiday Nashville

  Southern Cuisine, Great Cocktails & Live Music Join us on Thursday, November 29 at 8 pm in the Mezzanine at Ole Red in Downtown Nashville for some s...

Read more

Powerful New Bidding Module Launches in the StudioNow Platform

StudioNow has redesigned the bidding module to allow users the ability to see all project level bids at once for easier comparison. Let’s take a quick...

Read more

MarTechSeries: Interview with David Mason, CEO and Founder, StudioNow

Interview by SUDIPTO GHOSH. Tell us about your role and journey into technology. What made you start StudioNow? I have been an entrepreneur for the pa...

Read more