In our most recent installment of updates on the StudioNow Platform, we are pleased to announce Intelligent Bidding.
Intelligent Bidding allows vendors to submit more than one bid at any given time, whereas previously, a vendor bidding in the platform was only able to submit a single bid for client consideration.
When the first Nielsen ratings for television were released in 1950, the television world accepted Nielsen as their rating standard and it became the basis for everything. Then, things changed. The same can't be said for the digital world, as there is no global reporting standard for the various forms of digital video measurement that companies are now using.
There are 2.5 quintillion bytes of data being produced from different sources daily — and software is being purchased on top of that data to help make sense of it. In order to demonstrate ROI, modern digital marketers are becoming incredibly creative in the way they position and leverage these insights to inform their campaigns, strategy and measurement.
If all efforts to stop the repeal of net neutrality are unsuccessful—and there are a lot of legal activities taking place—it will go into effect in a couple of weeks, on April 23rd, and the way we’ve grown accustomed to consuming the Internet may be fundamentally altered. With the repeal of net neutrality, Internet Service Providers (ISPs) will have the power to influence loading speeds for specific websites or apps, and if it ends up being anything like that Burger King commercial portrayed it to be, many consumers will not be pleased with having to pay more to see their desired content.
You may be thinking about building an internal studio. As a guy who’s set up video studios for our company and client brands big and small, below are ten of my guiding principles. Things to think about before you hit go and simple guardrails + tips I’d recommend. The specific tactics, of course, will be different at every brand or agency: