The Content Marketer

Ben Tyson

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Senior Vice President and Executive Producer
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Marketers Aren’t Preparing for the Repeal of Net Neutrality; Should They Be?

Posted by Ben Tyson on Apr 13, 2018 10:28:09 AM

If all efforts to stop the repeal of net neutrality are unsuccessful—and there are a lot of legal activities taking place—it will go into effect in a couple of weeks, on April 23rd, and the way we’ve grown accustomed to consuming the Internet may be fundamentally altered. With the repeal of net neutrality, Internet Service Providers (ISPs) will have the power to influence loading speeds for specific websites or apps, and if it ends up being anything like that Burger King commercial portrayed it to be, many consumers will not be pleased with having to pay more to see their desired content.

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Is it Time to Build an Internal Video Studio? Here’s What You Should Do

Posted by Ben Tyson on May 17, 2017 4:20:22 PM

You may be thinking about building an internal studio.  As a guy who’s set up video studios for our company and client brands big and small, below are ten of my guiding principles. Things to think about before you hit go and simple guardrails + tips I’d recommend.  The specific tactics, of course, will be different at every brand or agency:

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Helping leading brands produce high-quality video content. 

THE WORLD HAS CHANGED IN THE CONTENT SPACE.

Marketers now have to deliver a magnitude of content, in multiple formats, on dramatically tighter timelines, and by the way, their budgets aren’t any bigger.

On this blog, we help marketers do more with less. 

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