StudioNow’s 2018 Pulse of Video Industry survey reveals marketing and advertising professionals’ perspectives on key industry trends
NASHVILLE, Tenn., - June 14, 2018 – A large majority of video production and marketing professionals (78 percent) are seeing brands invest more in online and digital video ads compared to traditional TV spots, according to the 2018 Pulse of Video Industry survey published by StudioNow, the leading content production solution for marketers. It appears that this shift to digital video ads has introduced a number of different challenges, including decreased budgets from brands, a surge in the amount of content that needs to be produced and questions about the best ways to leverage emerging technologies.
StudioNow and Socialive Announce Marketing Partnership to Bring Scalable Video Production and Live Streaming Platforms to the Enterprise
NASHVILLE, Tenn., - June 13, 2018 – StudioNow and Socialive are pleased to announce a joint marketing partnership agreement to help organizations create high-quality video at scale and deliver live video across social and internal channels more efficiently. Through this agreement, StudioNow and Socialive will collaborate to help market their respective platforms to each of their current and prospective brand, enterprise, and media clients.
In their current state, video marketing platforms are gaining massive traction by virtue of a marketer’s need for analytics and measurement. To better understand this dynamic state of video technologies and the role of marketing teams in creating mobile-first video personalization, we spoke to Ben Tyson, Senior Vice President at StudioNow.
Big advertisers buying small brands have learned bootstrap operations don't put down big retainers for urban-based ad agencies with high overheads, but instead use low-cost influencers or in-house studios to turn out social media content. Expect more to do this themselves. (Johnson & Johnson, for instance, discovered the pleasing simplicity—and saving of expenses—of the in-house studio used by the Vogue International business it bought last year.) There are a growing number of options for hooking up big brands with middling or micro influencers, and more transparent marketplaces like StudioNow where brands can find creative and production help for projects.
We're pleased to announce StudioNow has been named one of the Best Tech Startups in Nashville by The Tech Tribune. The winners were chosen based on several factors including revenue potential, leadership strength, brand traction and competitive landscape. Congratulations to the other companies featured, we are proud to be a part of the booming Nashville tech scene!