The Content Marketer

Tech Bytes with Ben Tyson, Senior Vice President, StudioNow

Posted by The Content Marketer on May 2, 2018 5:16:58 PM

Ben TysonSVP, StudioNow (4)

In their current state, video marketing platforms are gaining massive traction by virtue of a marketer’s need for analytics and measurement. To better understand this dynamic state of video technologies and the role of marketing teams in creating mobile-first video personalization, we spoke to Ben Tyson, Senior Vice President at StudioNow.

Tell us about your role at StudioNow and the team/technology you handle.

At StudioNow, we aim to make content production a more seamless process for everyone, from what I call project intake down to the approval phases. We provide a broad range of custom solutions for our clients and collaborate transparently with both brands and their creative agencies to ensure projects are on time and on budget. The StudioNow platform allows not only our services teams but our marketing and agency clients to connect with the StudioNow Creative Network, offering access to over 10,000 highly-vetted, creative professionals all over the world through an online bidding process. Our clients can shoot anywhere around the globe, manage a full range of production projects and have visibility into all their project data in one, cloud-based platform.

As the SVP of Strategic Services, it is my responsibility to architect the right solution, which includes not only our Platform but the entire production technology stack, production services team composition and its overall capabilities. When all those elements are blended together for content production (which is, inherently, not very simple), we’re able to help clients execute across any content production project based need. My job requires me to balance this work with building and maintaining relationships with clients. When it comes to our existing clients, I’m primarily focused on keeping up with the pace of their business – which is easier said than done. Things are changing so quickly in their business and throughout their world, so I’m always working to prove StudioNow’s value as a partner, allowing us to evolve and change with that client. This could mean driving a different use of the technology than was originally intended, or tweaking our model to better serve them.

By Sudipto Ghosh.

To read the full article on MarTech Series, go here.

Helping leading brands produce high-quality video content. 

THE WORLD HAS CHANGED IN THE CONTENT SPACE.

Marketers now have to deliver a magnitude of content, in multiple formats, on dramatically tighter timelines, and by the way, their budgets aren’t any bigger.

On this blog, we help marketers do more with less. 

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