From streaming services to user generated content, video continues to be an important piece of strategy for brands. The problem is that many brands don't know how or don't have the tools to use video to its best effect. Here are four tips to improve brands' video strategy.
by: Kristina Knight
Focus on format
"Here's an easy and super current trick that you can really apply to any video-based idea. Kind of a cheap trick if you will. Make your video 4x5 OR square and then boomerang key scenes. It works brilliantly. I'm sure 95% of you are saying "what a hack, oh my God." But trust me," said Ben Tyson, SVP, StudioNow. "We did this recently at StudioNow on a Coca-Cola FIFA piece for Instagram with a superstar music talent and chanced it... and then it ended up super cool. Better than I ever could have imagined. Better than the glossy 16x9 highly finessed piece it started with. I'd imagine most directors, DP's and editors are going to throw a first class fit if this is in the brief from the start... but I am seeing more and more creatives get excited about this approach. The sheer single fact that we tweaked the aspect ratio to 4x5 and boomerang'd scenes, it felt not only great, but different AND fresh. Try it."
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