The Content Marketer

Recent Posts

Shifting Focus to a Smaller Screen: Brands are Increasing Investments in Online Video Content, Spending Less on Traditional TV Ads

Posted by The Content Marketer on Jun 14, 2018 8:00:00 AM

 

StudioNow’s 2018 Pulse of Video Industry survey reveals marketing and advertising professionals’ perspectives on key industry trends

NASHVILLE, Tenn., - June 14, 2018 – A large majority of video production and marketing professionals (78 percent) are seeing brands invest more in online and digital video ads compared to traditional TV spots, according to the 2018 Pulse of Video Industry survey published by StudioNow, the leading content production solution for marketers. It appears that this shift to digital video ads has introduced a number of different challenges, including decreased budgets from brands, a surge in the amount of content that needs to be produced and questions about the best ways to leverage emerging technologies.

Read More

Topics: digital content marketing, video content marketing, Press Release

StudioNow and Socialive Announce Partnership

Posted by The Content Marketer on Jun 13, 2018 8:00:00 AM

StudioNow and Socialive Announce Marketing Partnership to Bring Scalable Video Production and Live Streaming Platforms to the Enterprise

NASHVILLE, Tenn., - June 13, 2018 – StudioNow and Socialive are pleased to announce a joint marketing partnership agreement to help organizations create high-quality video at scale and deliver live video across social and internal channels more efficiently. Through this agreement, StudioNow and Socialive will collaborate to help market their respective platforms to each of their current and prospective brand, enterprise, and media clients.

Read More

Topics: digital content marketing, production platform, video content marketing

BizReport: Top 4 Tips to Improve Video Marketing

Posted by The Content Marketer on Mar 29, 2018 9:39:12 AM

 

From streaming services to user generated content, video continues to be an important piece of strategy for brands. The problem is that many brands don't know how or don't have the tools to use video to its best effect. Here are four tips to improve brands' video strategy.

Read More

Topics: video production, digital content marketing, video content marketing

The CMO's Guide to a Better Video Production Process

Posted by Michelle Kraker on Oct 3, 2017 10:15:56 AM

The evidence for the power of video marketing is beyond compelling; it’s a call to action. The latest surveys say that 43% of consumers want to see more video from marketers, and nearly 52% of marketers say this type of content provides the best return on investment. As CMO, you know all of this. What you may not know, however, is the best way to produce your video content more efficiently.

Read More

Topics: video production, video creation, digital video, video content marketing

Helping leading brands produce high-quality video content. 

THE WORLD HAS CHANGED IN THE CONTENT SPACE.

Marketers now have to deliver a magnitude of content, in multiple formats, on dramatically tighter timelines, and by the way, their budgets aren’t any bigger.

On this blog, we help marketers do more with less. 

Subscribe

Must Reads